The number of new websites coming on to the internet is ever increasing.
Doing business over the internet is becoming more and more popular, and as a result, competition to get your site noticed is fierce.
And therefore, if do the wrong things to promote your site, you are unlikely to generate the traffic you need to be successful.
If you incorporate keyword optimization into your marketing and more specifically in your article marketing you will be on the right track.
By all means, don't go crazy with keyword optimization.
It is not vital.
Others have been known to succeed without the use of keyword optimization.
It just makes marketing that much easier that's all.
You will not necessarily fail if you avoid its use but keep it in mind.
If you want to incorporate keyword optimization into your articles you need to remember that when writing articles, that they should be written for the human reader and not for computers.
If you use or repeat your keywords too often, then a lot of article directories will not accept your article.
It is also a well-known fact that if the density of your keywords is too high your article becomes clumsy to read.
So what should you do? Write your article around a tight niche.
Optimize your headline and include a couple of mentions of your keyword in the first half of your article.
A lot of search engine spiders do not read past the first half of articles.
Once you have adopted your keyword, you can include various spellings of it within your article, including the use of plurals.
Be careful not to use the same keyword twice in any one sentence, and forget about keyword density.
A lot of experts, especially internet experts suggest you should ensure that your article is between 3% and 10% keyword dense, but that is not necessary.
By using keyword optimization, you can dramatically improve the position of your website in the search engine results.
And we all know, the higher the ranking of your website, the more likely you will achieve high numbers of hits and traffic.