So what is wholesaling exactly? Wholesaling is buying deeply discounted properties at massive discounts and selling them quickly to investors to create lump sums of cash.
Wholesaling is a strategy for quickly generating cash and is the opposite of land lording (also referred to as buy and hold), which is a longer term strategy.
It is beyond the scope of this document to explain land lording in detail but suffice it is to say, many, many investors get in trouble because they become landlords mistakenly thinking the cash flow from their tenants is enough to keep the investors afloat.
Wholesaling quickly creates cash and as Warren Buffett says: "Cash is king.
" Wholesaling enables you to solve the #1 reason why businesses fail, which, is lack of cash flow.
Having steady cash flow eases a lot of stress and greatly increases your chance for success.
Wholesaling is a great way to do real estate business because it doesn't require you to purchase the property.
Instead, you "put a property under contract" using $10 and you then attempt to sell it for a higher price than you put it under contract.
The difference is your profit.
When done properly, wholesaling can generate thousands, even tens of thousands of dollars, for very little work.
Wholesaling doesn't require credit, cash and it requires very little time to master (since you're not doing that much, to be quite honest).
Wholesaling has been around for decades here are some additional strategies we employ to improve the classic approach to wholesaling :

• We don't do our own marketing to get deals because doing your own marketing can take time and significant capital (especially when you're first starting out)
• We focus on getting the buyers first
• We also market our properties to buyers on a local and global level
• We add systems so we can delegate the work and we then automate wherever possible for even more efficiency

By adding these key improvements, we can consistently buy and sell 5-6 houses a months while running 2 other businesses and travel throughout the country to teach our approach.
At this point, you are probably thinking that real estate investing is a great business to be in.
However, that would be a little misleading because you're really NOT in the real estate business actually.
What Business Are You Really In? Contrary to what you may think, you're not in the real estate business.
You're in the business of marketing your real estate business.
The business of a Real Estate Wholesaler is that of a marketer.