Is the Business Side of Social Media BS?
I keep meeting business leaders that appear to be in a fog about social media and how it pertains to their business.
And surprisingly, many of them brush the topic aside as if they've created the concept, tried it and determined it wasn't worth their time.
Yet when I search these "leaders" in their social circles, I see the real roots of their bias.
They tried social media personally, not professionally.
And because it didn't create buzz with or for them personally, they've concluded that the concept doesn't work for their businesses.
I tend to take a different approach and encourage others to do the same.
Recently when working with a company on their website redesign project the owner was persistently asserting what he felt consumers would or are doing in various aspects of the online decision making process.
Through a series of questions and exercises however I was able to show him that while what he would do was understandable, it was not the norm nor was it what the majority of his web site visitors were doing.
As business leader's our role is not to get bogged down in the details; that's why we have selected intelligent team members to make educated and informed decisions.
It's sometimes hard to take the "you" out of a decision and trust the data, but it's a trait you must develop.
Otherwise, you're in the way and you're impeding a path to success and missing countless opportunities.
Social Media for business, basically any business is not BS.
The buzz of social media as the hottest marketing channel may be waning, but it certainly has not dried up as a viable source for new leads.
Social media is an excellent channel for creating awareness, educating and most importantly, driving traffic (to your online and offline storefront(s).
So the next time a social media marketing professional approaches you about your online presence and you feel compelled to express your expertise, cover your bases and take another tour of the social world.
There are countless conversations occurring every day about your business, its products and services, and its people.
The question is, are you, and is your business, part of it?
And surprisingly, many of them brush the topic aside as if they've created the concept, tried it and determined it wasn't worth their time.
Yet when I search these "leaders" in their social circles, I see the real roots of their bias.
They tried social media personally, not professionally.
And because it didn't create buzz with or for them personally, they've concluded that the concept doesn't work for their businesses.
I tend to take a different approach and encourage others to do the same.
Recently when working with a company on their website redesign project the owner was persistently asserting what he felt consumers would or are doing in various aspects of the online decision making process.
Through a series of questions and exercises however I was able to show him that while what he would do was understandable, it was not the norm nor was it what the majority of his web site visitors were doing.
As business leader's our role is not to get bogged down in the details; that's why we have selected intelligent team members to make educated and informed decisions.
It's sometimes hard to take the "you" out of a decision and trust the data, but it's a trait you must develop.
Otherwise, you're in the way and you're impeding a path to success and missing countless opportunities.
Social Media for business, basically any business is not BS.
The buzz of social media as the hottest marketing channel may be waning, but it certainly has not dried up as a viable source for new leads.
Social media is an excellent channel for creating awareness, educating and most importantly, driving traffic (to your online and offline storefront(s).
So the next time a social media marketing professional approaches you about your online presence and you feel compelled to express your expertise, cover your bases and take another tour of the social world.
There are countless conversations occurring every day about your business, its products and services, and its people.
The question is, are you, and is your business, part of it?
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