Is Employee Usage of Social Networks Now More Accepted by Companies That Also Use Social Networks?

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It is no secret that many businesses have ventured into the virtual world of social networking.
These businesses usually set out with the objective of gaining new customers and keeping all consumers up-to-date with their latest endeavors.
Even though these businesses, themselves, are gaining ground in the social networking realm, companies usually have policies against their employees engaging in any type of social networking activities.
This may be due to any number of issues a company may have, but some found at the top are lack of productivity, the lack of professionalism it displays, or companies not finding a way to implement the employees' usage of social networks to fit their agenda.
The lines of using a social networking site within a work environment have only increased during the past few years.
As social networking sites were starting to become popular, they were not well known by the general public.
This ignorance allowed members to move freely from site to site during work hours because the IT departments had not picked up on these fresh websites.
As time progresses and a website becomes more popular (especially within a company you work), it starts to show on the IT's radar.
Once it is seen that many people in the building are spending too much time on a particular site, it is only a matter of time before it is banned.
Another issue that companies may have with its workers using social networking sites during work is it displays lack of professionalism.
Companies want their employees to maximize their work productivity.
Members who are a part of a social network can easily lose track of time catching up with their friends or just finding new ones.
Searching through profiles and sending out responses can take up a nice chunk of one's day if you are not aware of the time.
These hours wasted on talking or gossiping could have been allocated towards a department's goal for the week or month.
Even worse, an important client or executive walking by seeing cubicle monitors full of non-work related material may give the impression "we are wasting money and we need to reduce the number of heads".
The bottom line is less money spent means more money in their pockets.
One of the major pieces of the puzzle that may lift this line that companies have on employees using social networks during work is finding out how to implement its usage to get business results.
Companies are now using different social networks to find new employees, new customers, spy on their employees, update consumers, and increase visibility.
Once companies find a viable strategy in allowing their employees to use social networks to further company goals, more and more businesses will lift this ban on these sites at the job.
In the future you may find that companies may actually devote a whole department for social networking usage.
The issue that companies have come across is finding a platform that allows a business to move as a business within the confines of a social network.
Such websites have been published and are slowly gaining momentum.
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