1.
Make it enjoyable to read.
Making your articles boring will not help you in anyway.
If you want to put smile on the faces of your audience, you've got to give them reasons to do so.
I suggest that you write your articles in a very entertaining manner.
Use your sense of humor whenever appropriate.
Be upbeat, enthusiastic, and spontaneous all the time.
2.
No to blatant ads please.
I know that you're eager to make a sale put putting sales pitches on your articles will not really help you out.
Remember, your readers expect to get information so give them nothing else.
Focus first on addressing their learning needs and in impressing them.
When you're successful in doing so, you will surely not struggle in getting them to buy your products later on.
3.
Distribute your articles.
Aside from using your articles to add keyword power to your website, you can also use them to attract interested buyers.
You can do this by distributing them online particularly to article directories.
When online users see your articles and if they're happy with the information you're giving out, they might click through your resource box.
This will lead to increased page views and better chances of making a sale.
4.
Improve your click through rate.
As much as possible, you would want all your readers to click through your resource box.
You can make this happen if you give these people compelling reasons to do so.
Aside from giving them a heads up as to what information they can expect to get from your site, you can also offer them with incentives like free ebooks or special newsletters.