This whole business of selling resell rights products has become trickier than ever.
As a resale rights owner of someone else's products you enjoy the privilege of keeping the entire profit for yourself, which is not the case with an affiliate who gets only the commission on selling such products.
Sounds great! Nevertheless, the tricky part is that what you are selling may be being sold simultaneous by thousands of others who supposedly obtained resale rights just as you did.
In order to compete successfully with other resellers you must learn the tricks of the marketing trade.
There is no denying the fact that offering incentives to the buyers is an effective way.
But this involves spending money on the incentives that you offer, which in turn reduces your margin of actual profit.
You may think an aggressive advertising campaign will do all that is necessary but don't forget that your rivals also resort to the same strategy and more often than not they advertise on the same websites using the same stale and tired clichés.
So the most sensible way is: before you start advertising make your resell products attractive enough to entice the potential buyers into buying them.
How to do that? Create a catchy title: The title of a book plays a crucial role in attracting the attention of potential readers and buyers.
So try to give a catchy title.
It should compliment the content of the eBook.
Make sure this title has never been used.
Sometimes looking at other titles on the same subject also gives you a smart idea.
At times reshuffling of words also may do the trick.
Hire a good eCover designer: You may consider yourself computer savvy but you may not be expert in the use of graphic editing tools.
Hiring a professional eCover designer well save you a lot of time and keep you worry-free.
So get the cover of the eBook designed by an excellent professional designer who specializes in work of this kind.
Use attractive templates: Most writers prefer to type their eBooks first in MS Word before converting them into PDF.
Unfortunately most of the PDF pages look plain and staid.
This is mostly because most writers are not well versed in using the design and layout of MS Word to their fullest.
Now a large number of companies provide you with attractive templates available in MS Word.
This will give your book a totally new revolutionary look.
And the good news is that they don't cost you a fortune.
The providers of the templates are flexible enough to design them as per your specifications.
Self-help: If you have procured graphics software like photoshop or fireworks and are confident of using them you can try to create your own eCover on your own.
But never use your eBooks as guinea pigs to make your experiments and learn designing.
So there are various ways to make your resell rights eBooks appealing.
You may not use all of them at a time but using some of the ideas will certainly help you achieve your goal.