Sahara Q Shop: Nature" s Recipe For Better Health
With around 30 per cent adulterated food items being sold in the Indian markets, health-conscious consumers are looking for safer options...
Are you so health conscious that eating out at roadside stalls is totally unacceptable to you and your family? Do you prefer to eat home made food instead? But then, how sure are you that the home cooked meal that you are consuming is non-adulterated? According to reports, about 30 per cent of the edible items that we consume are deliberately adulterated and the seller knows it.
Basic household items such as wheat, rice, millet, corn, flour, arhar dal, chana dal, black and yellow mustard seeds, sunflower oil, sesame oil, safflower oil, mustard oil, groundnut oil, desi ghee, butter, honey, ketchup, coriander powder, turmeric powder, chilli powder and refined flour all contain hazardous adulterants.
Fine pebbles, mud, hay, droppings of rodents, talcum powder used for polishing, tricreysl phosphate, a mix of inedible oils like argemone oil, castor oil and rancid oil, margarine, detergent, lead chromate, oxytocin hormone injections, urea, caustic soda, formalin, melamine, ashes of bones, lead, manure, sawdust, chalk powder, sand, sulphur, and non-permitted colours are liberally used as adulterants which can cause chronic disorders.
However, a fairly sizeable population of Indian consumers has realised the importance of healthy eating and have therefore graduated towards organic and unadulterated food items. Many big and small companies have entered into the arena, to cater to the growing demand for unadulterated edible items.
Companies like Fabindia Organics, Sahar Q Shop, farm2Kitchen online store, and Conscious Foods are some brands that not just grow the raw materials, but package the products according to certified organic standards. According to industry experts, the demand for unadulterated edibles is rising at a pace of 20-22 per cent year-on-year.
Fabindia Organics sources its produce from farms which are managed organically for about three years and are fully certified. To help the small scale farmers, the company sources goods from only those farmers who use organic techniques to grow the crops, but who have decided not to register for certification yet.
Sahara Q Shop, the quality consumer merchandise retail venture of Sahara India Pariwar claims to provide 100 per cent unadulterated, quality consumer merchandise products at affordable prices. The retail outlet recently entered the Guinness World Records by simultaneously opening 315 Sahara Q Shop stores in 10 states across India. By the end of this financial year (March 2014), the company hopes to reach the 10,000-store mark across India.
Subrata Roy, managing worker and chairman, Sahara India Pariwar, says, "The opening of the outlets is yet another initiative we have taken to curb the menace of adulteration in the market and provide consumers with 100 per cent unadulterated, quality consumer merchandise products at fair market prices. I would also like to thank the team of Guinness World Records for appreciating our effort by accepting it as a new record."
Adding to that Romie Dutt, executive director, Sahara Q Shop, says, "In a short span of almost eight months, the consumers have appreciated our products for quality and purity, and we are rapidly expanding our distribution network to provide our quality consumer merchandise to the entire country."
Many online sellers have also emerged to cater to the growing demand for adulteration-free food items. Farm2Kitchen.com, launched in February 2011, sells organic cereals, pulses, spices and special masala mixes and vegetables in and across Delhi and the NCR. The company also takes orders through its Facebook page.
Naturally Yours is a Mumbai-based retail outlet by Satvika Bio-Foods India which has an exhaustive list of over 500 natural products.
There are only a few certifying agencies accredited by National Programme for Organic Production (NPOP) in India and those selling unadulterated and organic food must bear a certified agency's logo such as SGS, and NPOP's India Organic logo.
Although the market for organic food is primarily in the metros currently, and about 95 per cent of the organic food sellers cater to Delhi (NCR), Kolkata, Mumbai, Chennai and Bengaluru, Tier II cities like Pune and Lucknow, too, are fast catching up.
Owing to the increasing demand for unadulterated edible items, organic farming is spread across 1.08 million hectare area in the country, with Madhya Pradesh (4.40 lakh hectare) topping the list, followed by Maharashtra (1.50 lakh hectare) and Orissa (95,000 hectare).
Article Source: http://marketee.in/article.aspx?article_id=110
Are you so health conscious that eating out at roadside stalls is totally unacceptable to you and your family? Do you prefer to eat home made food instead? But then, how sure are you that the home cooked meal that you are consuming is non-adulterated? According to reports, about 30 per cent of the edible items that we consume are deliberately adulterated and the seller knows it.
Basic household items such as wheat, rice, millet, corn, flour, arhar dal, chana dal, black and yellow mustard seeds, sunflower oil, sesame oil, safflower oil, mustard oil, groundnut oil, desi ghee, butter, honey, ketchup, coriander powder, turmeric powder, chilli powder and refined flour all contain hazardous adulterants.
Fine pebbles, mud, hay, droppings of rodents, talcum powder used for polishing, tricreysl phosphate, a mix of inedible oils like argemone oil, castor oil and rancid oil, margarine, detergent, lead chromate, oxytocin hormone injections, urea, caustic soda, formalin, melamine, ashes of bones, lead, manure, sawdust, chalk powder, sand, sulphur, and non-permitted colours are liberally used as adulterants which can cause chronic disorders.
However, a fairly sizeable population of Indian consumers has realised the importance of healthy eating and have therefore graduated towards organic and unadulterated food items. Many big and small companies have entered into the arena, to cater to the growing demand for unadulterated edible items.
Companies like Fabindia Organics, Sahar Q Shop, farm2Kitchen online store, and Conscious Foods are some brands that not just grow the raw materials, but package the products according to certified organic standards. According to industry experts, the demand for unadulterated edibles is rising at a pace of 20-22 per cent year-on-year.
Fabindia Organics sources its produce from farms which are managed organically for about three years and are fully certified. To help the small scale farmers, the company sources goods from only those farmers who use organic techniques to grow the crops, but who have decided not to register for certification yet.
Sahara Q Shop, the quality consumer merchandise retail venture of Sahara India Pariwar claims to provide 100 per cent unadulterated, quality consumer merchandise products at affordable prices. The retail outlet recently entered the Guinness World Records by simultaneously opening 315 Sahara Q Shop stores in 10 states across India. By the end of this financial year (March 2014), the company hopes to reach the 10,000-store mark across India.
Subrata Roy, managing worker and chairman, Sahara India Pariwar, says, "The opening of the outlets is yet another initiative we have taken to curb the menace of adulteration in the market and provide consumers with 100 per cent unadulterated, quality consumer merchandise products at fair market prices. I would also like to thank the team of Guinness World Records for appreciating our effort by accepting it as a new record."
Adding to that Romie Dutt, executive director, Sahara Q Shop, says, "In a short span of almost eight months, the consumers have appreciated our products for quality and purity, and we are rapidly expanding our distribution network to provide our quality consumer merchandise to the entire country."
Many online sellers have also emerged to cater to the growing demand for adulteration-free food items. Farm2Kitchen.com, launched in February 2011, sells organic cereals, pulses, spices and special masala mixes and vegetables in and across Delhi and the NCR. The company also takes orders through its Facebook page.
Naturally Yours is a Mumbai-based retail outlet by Satvika Bio-Foods India which has an exhaustive list of over 500 natural products.
There are only a few certifying agencies accredited by National Programme for Organic Production (NPOP) in India and those selling unadulterated and organic food must bear a certified agency's logo such as SGS, and NPOP's India Organic logo.
Although the market for organic food is primarily in the metros currently, and about 95 per cent of the organic food sellers cater to Delhi (NCR), Kolkata, Mumbai, Chennai and Bengaluru, Tier II cities like Pune and Lucknow, too, are fast catching up.
Owing to the increasing demand for unadulterated edible items, organic farming is spread across 1.08 million hectare area in the country, with Madhya Pradesh (4.40 lakh hectare) topping the list, followed by Maharashtra (1.50 lakh hectare) and Orissa (95,000 hectare).
Article Source: http://marketee.in/article.aspx?article_id=110
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