Twitter marketing is on the rise. It is a well known fact that Twitter can give you more exposure than almost any other social network or advertising platform, so don't leave this area untapped. In this article we are going to talk about some Twitter best practices that will place you ahead of the competition.

In the Twitter community, you have to earn the right to sell stuff. Plain and simple, if you come to Twitter and try to sell without offering value then you won't make much money. By not offering value, you will come off as a spammer, even if that is not what you are doing. Don't create too much hype and don't tweet too many promotional links to your followers. Don't fall into the trap that so many impatient internet marketers fall into, they try to sell to their followers without building trust and trying to take before they give. A simple rule-of-thumb is to send one promotional link out after every two or three value filled tweets. If you are new online then it is easy to use methods you learned from a marketer you trust but it turns out that their methods are spammy and short lived, so be careful who you listen to. There are two types of marketers online, you have the ones who build businesses and make huge sums of money every year and you have the others. Twitter can be used for more than selling products, it is also great for networking and making deals, too. Twitter is there for you, if you know how to use it. There are lots of different means by which Twitter can become part of your business. One of the best ways to leverage Twitter for enhancing your business and marketing with it is to use it for customer service. This is a smart and easy way to deal with your customers and give them the required help and information they need without having to deal with phone calls. This is due to the fact that most problems are miniscule and don't require that much attention so Twitter can be used to alleviate those problems so that the customer is satisfied. Then, if the problem requires more attention, you can always use the phone for those communications. But at first it's always better to use something like Twitter so that you can try to solve those simple problems. This will help you create a bond with your customers that will make them see you as someone they can trust. Your customers will feel better when you answer them quickly using a service like Twitter.

There is one important Twitter marketing tactic that is seldom mentioned, which is to only follow as many people as you can keep track of. What is the reasoning behind this rule? You are actually better off if you don't have too many people following you, as the quality of your account is the most important factor. There is no way to know who most of your followers are if you have too many.

With a limited number of contacts, you will be able to recognize everyone, respond to their tweets and build relationships. Overall, Twitter is just a different way to reach out to your audience. Above all, you get to decide how it's best used.