If you're already taking advantage of an article service to develop search engine optimized web articles for publication to article directories, have you looked into different ways in which you could promote your website? Publishing well produced articles to article directories will definitely help improve your search engine ranking, but keyphrase optimized articles can do a great deal more if you stop to think about some of the alternative approaches open to you.
One of the initial opportunities you must look into is publishing press releases.
A lot of article writing services are able to develop optimized press releases for submission to press release sites, and in a majority of cases the prices are very similar.
A large proportion of press release sites syndicate their news items, meaning that your content will easily spread very rapidly across a high number of news syndication sites and online news websites.
This means that submitting your press release to a large number of sites isn't something you need to be concerned about carrying out yourself.
Select no more than half a dozen PR sites, and leave them carry out the work for you.
In a number of ways press releases can offer a great number of advantages when compared to SEO articles or optimized web based content, as they are generally syndicated much more quickly and widely, and allow you to embed a higher number of links.
It's not unusual to find out that you can include at least four hyperlinks sending visitors to a number of sections within your website.
Of course, it will be necessary to make sure that your release is composed in such a way that the inclusion of links makes sense, and motivates readers to click in order to find out more.
An article writing service that produces well written press releases will be able to write it appropriately.
Developing a press release is not the same as creating an article - the linguistics, style and purpose are all quite different.
To begin with, the press release has to have a specific focus or aim.
Whilst an effective article or website page can look at a topic area in an informative style, a press release is more akin a sales page, promoting the business, its services or its products, and including enough information to gain the interest of people, but holding back on some points to encourage them into clicking to discover more.
An additional important point to bear in mind is that a successful press release should have a point.
No business releases a press release unless they have something newsworthy to report.
If you're attempting to sell a specific product or promote a service, there is no point simply talking about how good the web business is as well as how super the products are - that isn't news, it's a clear advert and is not likely to have much effect.
However, if you can associate the advantages of your services to a recent news report then this might be relevant.
As an example, if your services are much more economical, then this may tie in with recent economic concerns; if your business is carbon neutral or just very environmentally green, then it may be possible to connect this to current environmental concerns.
By making certain a successful press release has a purpose, is written in an exciting but business-like way, and includes useful links, then as long as it is posted to the most suitable PR sites, you will almost certainly discover that it has a good deal of effect.
However, news items have a fleeting lifespan, and so submitting a press release at regular times will be of benefit.
Find a successful article service which understands how to craft a good press release and you will notice your sales figures reflect your website's increased web status.