What Are the 5 Goals of a Multifamily Or Management Company Blog?
Most properties do not bother to have a blog.
Finding managers that will support one is difficult.
The sense is that they are not necessary and offer no value.
The truth is to the contrary if completed correctly.
Goal #1: A blog should provide fresh keyword rich content for the property everyday.
This fresh content will improve the Google ranking, consequently improve search results, and improve any pay per click campaigns you may choose to run for the property.
Goal #2: A blog can provide relevant, current exciting community information like picnics, local events, specials at nearby restaurants, coupon opportunities, and other information to make the project more interesting to prospects.
The blog can include items like flyer details, menus, coupon specials, advertising for local facilities, etc.
You can even announce community member birthdays, anniversaries, weddings, showers, and other activities.
Literally, you are limited only by where your imaging takes you.
Goal #3: A blog can be used to keep residents abreast of community facilities changes, new processes, new policies, changes in billing, changes in rent bills, and many more.
The important point is this effort should be nonthreatening given who the client is.
The blog can provide effective resident "training" needed to assure the smooth running operation that you seek.
Goal #4: The blog provides the property manager, property maintenance, and other property affiliates the means to communicate actively with the resident community.
Ideally, the blog significantly improves resident satisfaction, tenant retention, and resident referrals saving cash, making cash, etc.
The blog can literally turn customer service positively almost overnight as residents begin to feel they have been given a voice in the operation of their community.
Goal #5: The blog provides a place where your residents can interact with your management helping you understand better what the folks who live with you see as good or bad.
This then provides a tremendous opportunity to improve customer service, customer support, and operations performance approaches.
You can check the effectiveness of your blog and associated website by running http://www.
websitegrader.
com.
This tool provides substantial information to determine the effectiveness of the blog and the total website.
Managing the blog will help the staff become more in tune with the activities of residents, the impacts of advertising, the activities in the community, the effectiveness of marketing, the perception of maintenance and much more.
Combined with great measurements, the blog provides a superb management tool to achieve goals outlined for the team.
Finding managers that will support one is difficult.
The sense is that they are not necessary and offer no value.
The truth is to the contrary if completed correctly.
Goal #1: A blog should provide fresh keyword rich content for the property everyday.
This fresh content will improve the Google ranking, consequently improve search results, and improve any pay per click campaigns you may choose to run for the property.
Goal #2: A blog can provide relevant, current exciting community information like picnics, local events, specials at nearby restaurants, coupon opportunities, and other information to make the project more interesting to prospects.
The blog can include items like flyer details, menus, coupon specials, advertising for local facilities, etc.
You can even announce community member birthdays, anniversaries, weddings, showers, and other activities.
Literally, you are limited only by where your imaging takes you.
Goal #3: A blog can be used to keep residents abreast of community facilities changes, new processes, new policies, changes in billing, changes in rent bills, and many more.
The important point is this effort should be nonthreatening given who the client is.
The blog can provide effective resident "training" needed to assure the smooth running operation that you seek.
Goal #4: The blog provides the property manager, property maintenance, and other property affiliates the means to communicate actively with the resident community.
Ideally, the blog significantly improves resident satisfaction, tenant retention, and resident referrals saving cash, making cash, etc.
The blog can literally turn customer service positively almost overnight as residents begin to feel they have been given a voice in the operation of their community.
Goal #5: The blog provides a place where your residents can interact with your management helping you understand better what the folks who live with you see as good or bad.
This then provides a tremendous opportunity to improve customer service, customer support, and operations performance approaches.
You can check the effectiveness of your blog and associated website by running http://www.
websitegrader.
com.
This tool provides substantial information to determine the effectiveness of the blog and the total website.
Managing the blog will help the staff become more in tune with the activities of residents, the impacts of advertising, the activities in the community, the effectiveness of marketing, the perception of maintenance and much more.
Combined with great measurements, the blog provides a superb management tool to achieve goals outlined for the team.
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