Using the Internet to Improve Your Real Estate Business
Owning a website is a great way to improve your real estate business and offers you many wonderful tools to help connect with your customers and get you that much closer to making the sale.
Getting the sale often means having contact with the prospective buyer a number of times and more so now than ever it means using a variety of communications methods.
One of the best tools you can use is what is called an opt-in list.
An opt-in list is a list of contacts that is generated by your website using a form which is placed on one of the pages.
Traffic from your site is the source of the contacts and the best part is the contacts which are on the list are already hot for your business for two key reasons.
First you know they are in the market because they have visited your site and spent enough time there to get to know a little bit about you and your offering and second they, you know they are interested in learning more about something that they have seen on your site because they are the ones who initiate the contact cycle with you by filling our the form that puts them into the opt-in list.
Having opt-in list names is almost like having a captive audience for your sales pitch, it allows you to keep a constant stream of information flowing at your prospective customers such as emails on offering which suit their needs, newsletters highlighting your latest offerings, special deal, almost ready to sell properties, free real estate advice and other information which helps to build a rapport and trust with your clients both before, during and after the sales experience.
Your prospects will have an opportunity to get to know more about you and you get the chance to make an impression to them that they are important to you as individuals.
One of the hottest trends in real estate associated with websites and opt-in lists in the "Webinar", a free seminar that is client only that often offers practical advice, insider secrets and most importantly a chance usually for the client who attend to see new offerings well in advance of other prospective buyers.
You can also use your list as part of a "refer a friend" program by including another type of form called a response by mail form in the emails that you send out, therefore getting another level of contact list growth from the original opt-in list.
Setting up an opt-in list is very easy if you know a little about how to use popular WYSIWYG desktop web publishing applications and even if you don't odds are the guy who maintains your site for you can get a opt-in list and sign-up form installed on your site in less than half an hour.
The nice thing about all this is it costs you nothing additional to stay in contact with those who are on you list and the opportunity to increase the amount of people on your list is always there as you site never closes so you can even make a new contact point at three in the morning while your in bed asleep.
Getting the sale often means having contact with the prospective buyer a number of times and more so now than ever it means using a variety of communications methods.
One of the best tools you can use is what is called an opt-in list.
An opt-in list is a list of contacts that is generated by your website using a form which is placed on one of the pages.
Traffic from your site is the source of the contacts and the best part is the contacts which are on the list are already hot for your business for two key reasons.
First you know they are in the market because they have visited your site and spent enough time there to get to know a little bit about you and your offering and second they, you know they are interested in learning more about something that they have seen on your site because they are the ones who initiate the contact cycle with you by filling our the form that puts them into the opt-in list.
Having opt-in list names is almost like having a captive audience for your sales pitch, it allows you to keep a constant stream of information flowing at your prospective customers such as emails on offering which suit their needs, newsletters highlighting your latest offerings, special deal, almost ready to sell properties, free real estate advice and other information which helps to build a rapport and trust with your clients both before, during and after the sales experience.
Your prospects will have an opportunity to get to know more about you and you get the chance to make an impression to them that they are important to you as individuals.
One of the hottest trends in real estate associated with websites and opt-in lists in the "Webinar", a free seminar that is client only that often offers practical advice, insider secrets and most importantly a chance usually for the client who attend to see new offerings well in advance of other prospective buyers.
You can also use your list as part of a "refer a friend" program by including another type of form called a response by mail form in the emails that you send out, therefore getting another level of contact list growth from the original opt-in list.
Setting up an opt-in list is very easy if you know a little about how to use popular WYSIWYG desktop web publishing applications and even if you don't odds are the guy who maintains your site for you can get a opt-in list and sign-up form installed on your site in less than half an hour.
The nice thing about all this is it costs you nothing additional to stay in contact with those who are on you list and the opportunity to increase the amount of people on your list is always there as you site never closes so you can even make a new contact point at three in the morning while your in bed asleep.
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