Feiyue - The History of the Trainers That Transcend Generations

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Who would have thought that the little Feiyue trainers, born in China in the 1920's, would survive all these years? Nobody- that is except the thousands of Chinese of all social classes who have kept these pretty trainers at their feet for all this time...
Or perhaps even the martial arts grand masters who have for centuries sworn by the virtues of the canvas trainers...
From now on, it's the urban fashion generation's turn to take them up! One thing is sure: Feiyue trainers are irremovable! Here's the zoom-in on the history of the trainers that imposed their own style.
Feiyue: loved originally for its comfort and weightlessness Originally, Feiyue (pronounced "Fay-ooh-ay") was THE canvas shoe that accompanied all the journeys of the Chinese people.
Light and flexible, Feiyue were originally appreciated for their undeniable comfort.
From the confirmed sportsman, to the Sunday stroller, everybody took up the trainers as a safe bet.
But we have had to wait until the noughties for Feiyue to land in Europe, when a team of French designers, just as talented as avant-garde, rethought the design and relaunched them as women's trainers.
A Feiyue revisited and relooked for a determined urban style.
From this collaboration, the fruit of a shared love for urban art, music, and travel, came the very first Feiyue collection in 2006 as women's trainers.
The French touch? The urban design and tougher materials make for an irreproachable quality embodied in a timeless and ravaged style.
These days an unavoidable fashion, and still just as comfortable as always, these trainers possess all the qualities to become the must have of the moment.
Feiyue has set its course: when you know name signifies "to fly out in front" or "to traverse", you could say that it isn't by chance...
Feiyue: for Shaolin monks and fashion addicts Feiyue shoes are praised by Shaolin monks for their flexibility.
This means that you can wear the very same shoes than kung-fu masters, how cool is that? If you're not exactly a martial art addict, no problem, Feiyue will make your everyday walk more comfortable.
On top of that thanks to the numerous colours available you can make sure that your pair of Feiyue women's trainers are pretty unique.
If you like big come-backs, you'll fall in love with Feiyue retro, yet very contemporary style, old China is at your feet and makes you "fly out in front", so indulge yourself!
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