More and more businesses and organizations are now turning to email marketing to keep profits rolling in.
While an increasing number of people say they rarely surf the Net, the vast majority of North Americans check their email every day.
Email marketing is the most effective and efficient way to influence purchases and keep customers informed and happy.
It is also extremely inexpensive.
Where you might have mailed out one printed customer update every month, you can now email one every week for a fraction of the cost.
Companies need to embrace email marketing in a big way in order to stay competitive.
Those who formerly used a service to send out their newsletters, sales info, and consumer updates are now doing all the emailing themselves.
New technology that is powerful yet easy to use allows anyone to handle email jobs that previously required expensive professional help.
Many companies are bringing their email campaigns in house in order to have more control, grow their email efforts, decrease costs and yield results.
E- Mail marketing is the most cost effective tool to increase profits to B2B portals.
As you know, B2B transactions differ from most consumer transactions because these decisions require coordination between a number of different personnel before the final transaction is made.
Therefore, the process requires a period of time between researching the product and placing the order.
It's an ongoing rather than snap decision.
Whatever way you look at it - doing business over the net is growing at incredible rates and email marketing is becoming a 'given' element of many marketing campaigns.
It should come as no surprise that tools to help us manage our email lists and distribution are becoming increasingly important.
The benefits of e-marketing are far and wide.