There are basically two ways to optimize your website in order to improve your page rank.
First is called "on page optimization technique" where you'll insert keywords on your web content and where you'll use relevant HTML tags that will help search engines in analyzing your website.
The other one is called off page optimization technique.
Basically, this is about building inbound links (preferably one-way links) that will point to your website.
You see, search engines will consider your website more valuable in the online arena if there are several links pointing to it.
Aside from emailing and convincing webmasters to exchange links with you, you can also build numerous quality inbound links through your articles.
What you can do is write as many articles as you can on a daily basis.
Ensure that you create a resource box for each of them that will compliment your article content.
This resource box must contain your site's URL.
You can use anchor text, absolute URLs or both.
Then, you will need to submit these articles on different websites.
Prioritize article submission sites like EzineArticles dot com.
Their review and posting time usually last for 24-36 hours.
Once they accepted and posted your articles online, you automatically build links for your website.
You can get a maximum of 3 inbound links per article.
It's that easy! You also have the option of posting your articles on relevant blogs and forums; those that are extremely popular among your target market.
Lastly, you can submit them to ezine publishers.
They'll use your articles on their ezines and they'll make your site's URL visible to their subscribers.