Internet Marketing Beginners - What Is Social Media?
As an Internet Marketing beginner, you are probably going to hear a lot about Social Media.
Rightly so too, it can and should play an integral part of your marketing strategies for your internet business.
In this article I want to explain in plain English basically what Social Media is and why it is important for you to understand it as an Internet Marketer.
Also, we are not going to discuss social media products, services or consultancy or anything like that, just stick to the point of the article and answer the question "what is Social Media?" There is no doubt that Social Media (or SM as I will refer to it from now on) is a marketing phenomenon, but what exactly is it? SM is a way for people to connect and communicate using web-based technology.
It is all about continually connecting with people who you want to connect with.
I believe also that from a business point of view, it is a fantastic way to show that REAL people/persons are behind your business.
For example let's just say you are a big fan of the Virgin Companies.
Instead of following and trying to communicate with a company, you can follow, comment and communicate with Sir Richard Branson.
I know that's a bit of an extravagant example, but Sir Richard Branson is actually very active in SM! It doesn't stop there though.
Staying with this example, you are also able to connect with other people who also like Sir Richard Branson's work, and that is where the real power is! Social Media is a great tool for internet marketers to use.
This is because of the ease it has made of finding exactly the kind of people who would genuinely be interested in what you have got to offer.
This is the big reason why you need to be involved in it from an Internet Business point of view.
It's like starting a continuous conversation about you and what you do, whilst constantly having more and more people join in that conversation! Just take a second to think about how powerful that can be? Here are some examples of Social Media websites:
The biggie is of course Facebook.
Facebook has well over 500 MILLION users.
As a marketer, that should get you VERY excited.
That's more than most countries! So to sum up, SM is the way to connect these days, especially as a business.
Just remember that the key word here is connect, NOT sell.
If you can connect, then you will sell.
I hope this article answers the question, what is social media, well for you and shows the important role it plays in Internet Marketing nowadays.
Rightly so too, it can and should play an integral part of your marketing strategies for your internet business.
In this article I want to explain in plain English basically what Social Media is and why it is important for you to understand it as an Internet Marketer.
Also, we are not going to discuss social media products, services or consultancy or anything like that, just stick to the point of the article and answer the question "what is Social Media?" There is no doubt that Social Media (or SM as I will refer to it from now on) is a marketing phenomenon, but what exactly is it? SM is a way for people to connect and communicate using web-based technology.
It is all about continually connecting with people who you want to connect with.
I believe also that from a business point of view, it is a fantastic way to show that REAL people/persons are behind your business.
For example let's just say you are a big fan of the Virgin Companies.
Instead of following and trying to communicate with a company, you can follow, comment and communicate with Sir Richard Branson.
I know that's a bit of an extravagant example, but Sir Richard Branson is actually very active in SM! It doesn't stop there though.
Staying with this example, you are also able to connect with other people who also like Sir Richard Branson's work, and that is where the real power is! Social Media is a great tool for internet marketers to use.
This is because of the ease it has made of finding exactly the kind of people who would genuinely be interested in what you have got to offer.
This is the big reason why you need to be involved in it from an Internet Business point of view.
It's like starting a continuous conversation about you and what you do, whilst constantly having more and more people join in that conversation! Just take a second to think about how powerful that can be? Here are some examples of Social Media websites:
- MySpace
- YouTube
- Any blogs
- Any Social Bookmarking sites such as StumbleUpon
The biggie is of course Facebook.
Facebook has well over 500 MILLION users.
As a marketer, that should get you VERY excited.
That's more than most countries! So to sum up, SM is the way to connect these days, especially as a business.
Just remember that the key word here is connect, NOT sell.
If you can connect, then you will sell.
I hope this article answers the question, what is social media, well for you and shows the important role it plays in Internet Marketing nowadays.
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