The Hype Behind Anti Aging Skin Care Products

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Research and development are what should be the cornerstone of any effort to formulate an anti aging skin care product.
The problem is that many times corners are cut and you end up with less than desirable ingredients in your anti aging skin care products.
Why would a major cosmetics company use inferior compounds in their anti aging skin care product, yet still charge such an exorbitant price? It could be because it has the moniker of a certain fashion designer or one of the 'hot today gone tomorrow' young celebrities on the label.
If this is the case, then it's easy to see why there's less to their anti aging skin care product, or at least this particular one.
It's because with the use of a famous image or name comes licensing fees to that person, and they have to make up that money somehow.
Of course, the company can't afford to raise the cost of their anti aging skin care products to the point where they price themselves out of the popular market, so the only way left in order to lower their cost is to use cheaper ingredients.
Celebrity endorsements are not the only element that can affect the cost of an anti aging skin care product.
Even without the famous name, there is still advertising to be done.
Print and television ads are a large piece of a cosmetics company's annual budget.
If there were some way to convince these companies that if they were to divert much of the money that is spent on marketing over to their research and development wing, then they could enjoy the resources to produce higher quality more effective anti aging skin care products.
That's just not the way that it works for most companies.
They for some reason would rather rely on slick sales of an inferior anti aging skin care product.
Apparently half truths and exaggerated claims are forgiven as long as the consumer is thoroughly convinced.
Most of these anti aging skin care products actually contain very few active ingredients, and even they can only be found in low concentrations.
This affects both the quality and the effectiveness of the product, but you've got to save money somewhere, right? The primary ingredient used is usually nothing more than purified water.
Then the developers add a bevy of preservatives, dyes, and fragrances.
In the end there is not much space left for a high concentration of active ingredients.
The best anti aging skin care products on the market today are not sold in retail shops or in department store.
You'll most likely never see a televised ad for them either.
The best products are the ones that are available direct from the manufacturer.
You'll get natural substances in higher concentrations, because the 'fillers' are left out.
Their all natural product line contains important antioxidants such as CoQ10, vitamins, moisturizing oils, vegetable wax and restorative proteins.
This is the type of anti aging skin care product worth buying.
No celebrities, no fillers, no lies.
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