Starting Small Business Tips - 3 Tips to Identifying a Viable Market - Part 3

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1.
Check your inbox
If you have already been building a list of prospects then you might already have a load of great market research hiding away in your email inbox.
A quick way to get insights about what your marketplace wants is to check the email that you've been getting.
As they trickle in one at a time we tend to take these emails for granted.
But if you go back and look at some of the great emails you've received over the weeks or months, you will get some invaluable information to use when packaging and promoting your products and services.
2.
Pick up the phone
Hardly anyone seems to use the phone these days; other than for texting.
A great way to build client relationships and get up-to-the-second market research is to call past clients and prospects.
Even if you are just starting out, I bet you have a stack of cards somewhere of people who just might fit your ideal client description.
And if all else fails, you have reconnected with people who can help to spread the word and promote your business.
3.
Book topics
Are there books already written on your topic? Don't panic if there are.
You want a measure of competition.
The key is finding viable markets and then differentiating yourself from the competition so you stand out and attract business from the hungry mass of people yearning for your products or services.
Head on over to Amazon.
com and do a little research on your topic.
Be sure that these books are selling, of course.
If there are books on a topic and none are being sold, maybe you will want to do a little more research or rethink your niche a little bit.
Source...
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