Did You Just Say Copywriter Needed? - Read Here First
So you need a copywriter, and you think its as simple as hiring one, and seeing your profits quadruple eh? Well, not quite! I'm here to warn you of several pitfalls that you're probably going to miss in hiring a copywriter.
1) Unless he's bound by a guarantee, he won't deliver Now, I don't mean that he will scam you.
But if there is no agreed on guarantee of results, the copywriter is that much more likely to be less motivated in achieving the best copy he can achieve.
Hiring a copywriter based on a guarantee of results is good for both you and him, so don't skip it, no matter how much you trust him 2) Work with a refundable service (unless you like getting ripped off) This one tends to apply only when you're first hiring a copywriter, but go with a money-delivery method that allows a no-questions-asked "canceling" or "refunding" option for any money you've sent.
This favours options involving a credit card or paypal, and obviously, avoid sending cash (like money order, or through the mail) 3) Treat him like a partner (sneaky technique here) What? Did I just say treat some random freelancer like he's your equal partner in your business? Actually, yes, but its actually a very sneaky tactic for getting the most bang out of your buck.
I don't actually mean verbally telling this copywriter that he's now a shareholder (far from it!)...
I just mean *treat* him as if that were the case, try to have this mentality in communicating with him, and avoid the employer-employee kind of a "vibe".
Why is this important? Because the more he feels as part of the team, the more he wants the team to succeed! The more he looks out long-term for what he's working on.
Money is not the only, nor the best motivation tool.
Making someone feel appreciated is.
4) Make sure he understands the philosophy of the business inside-out! Even though hiring a great copywriter guarantees he'll make awesome copy...
that's not always a good thing.
See...
if he's just focusing on this one piece (say a salesletter), and isn't in tune with the spirit of the entire brand, he'll make a letter that sells, but he'll break the rapport your brand has been building.
So make sure he "gets" your business.
5) Make sure he does and looks into any related pieces of copy This relates to point 4 above in a way, its the practical application...
If for example you're looking for someone to re-do your salesletter, also have him look into the pre-sale and post-sale.
Have him look into the squeeze page, the email sequence, and thank you pages...
Have him 1) understand them and then 2) tweak them if he feels the need to.
1) Unless he's bound by a guarantee, he won't deliver Now, I don't mean that he will scam you.
But if there is no agreed on guarantee of results, the copywriter is that much more likely to be less motivated in achieving the best copy he can achieve.
Hiring a copywriter based on a guarantee of results is good for both you and him, so don't skip it, no matter how much you trust him 2) Work with a refundable service (unless you like getting ripped off) This one tends to apply only when you're first hiring a copywriter, but go with a money-delivery method that allows a no-questions-asked "canceling" or "refunding" option for any money you've sent.
This favours options involving a credit card or paypal, and obviously, avoid sending cash (like money order, or through the mail) 3) Treat him like a partner (sneaky technique here) What? Did I just say treat some random freelancer like he's your equal partner in your business? Actually, yes, but its actually a very sneaky tactic for getting the most bang out of your buck.
I don't actually mean verbally telling this copywriter that he's now a shareholder (far from it!)...
I just mean *treat* him as if that were the case, try to have this mentality in communicating with him, and avoid the employer-employee kind of a "vibe".
Why is this important? Because the more he feels as part of the team, the more he wants the team to succeed! The more he looks out long-term for what he's working on.
Money is not the only, nor the best motivation tool.
Making someone feel appreciated is.
4) Make sure he understands the philosophy of the business inside-out! Even though hiring a great copywriter guarantees he'll make awesome copy...
that's not always a good thing.
See...
if he's just focusing on this one piece (say a salesletter), and isn't in tune with the spirit of the entire brand, he'll make a letter that sells, but he'll break the rapport your brand has been building.
So make sure he "gets" your business.
5) Make sure he does and looks into any related pieces of copy This relates to point 4 above in a way, its the practical application...
If for example you're looking for someone to re-do your salesletter, also have him look into the pre-sale and post-sale.
Have him look into the squeeze page, the email sequence, and thank you pages...
Have him 1) understand them and then 2) tweak them if he feels the need to.
Source...