It's a fact that a solid publicity marketing firm will simultaneously, by default, be a top tier SEO agent.
Publicity marketing is all about naturally placing branding messages and various call to action markings throughout various key word phrases so that these terms claim solid rankings on the natural search engine results with solid positioning.
A publicist, marketing organization or SEO guru that uses pay per click marketing techniques to obtain results for their client is nothing short of a fraud.
Publicity marketing takes a multi-pronged approach to researching long tail keyword phrases within the industry category of the client and claiming virtual ownership of those key phrases through various online marketing mediums such as video submission, press release marketing and blog participation just to name a few.
By default, this publicity marketing strategy will deliver powerful SEO results and solid search engine positioning which will increase traffic, lead generation, key page site visitation and massive publicity.
Through these methods the company and it's executive staff will effortlessly claim key spots as industry authorities and niche powerhouse status.
Prequalify your potential publicist, online marketing firm or SEO expert before you hiring them by asking how they will take your company to the upper echelon of your industry.
If they mention pay per click, paid link exchange or using any paid listing service, this should raise red flags immediately.
The next question you should ask is "Can you tell me about your in-house publicity and SEO expertise, how much will you do in house and how much will you outsource?" if you find that they outsource you should consider a different company, when a company outsources something as important as SEO or publicity marketing they and you lose control of the campaign and at the end of the day, they are no longer accountable.
Find a company that offers turnkey solutions with 100% in-house expertise, only then will you experience rapid and long term results.