There are many decisions that need to be made when you start any new article marketing campaign, and the decisions should be made in a specific order to ensure that you have all your ducks in a row before you move forward.
Below is a chronological list of all the decisions you need to make when starting a new traffic generation campaign through article marketing.
1) What are you going to promote? Whether it's a website or blog, an affiliate product, or an opt in page for list building, you need to have whatever online entity you will be promoting established.
Make sure that it is built and functional before moving forward.
2) Keyword Research.
Once you have your entity established, you need to find a list of good keywords to write for.
Find words and phrases that have less than 15 thousand competing websites.
They should also contain at least 15 possible clicks per day, should your article hold the number one spot in Google for that keyword.
There are several keyword research tools that can give you this information 3) What will your articles be about? You should come up with a list of themes and topics to write about.
Once you have this list, writing the articles becomes a much more efficient process.
4) How will you link to your online entity and what anchor text will you use to create these links? The SEO implications are many when deciding what words to use as your anchor text.
The words you choose also have a big impact on how good your click through rate will be.
5) How many articles will you submit each day? Whatever number you settle on, make sure to stick to it.
The key to successful article marketing is consistent action and traffic through articles constantly being published.