Winning Tactics For Effective Social Media Optimization
Social media is defined by Wikipedia as "the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
Social media can take many different forms, including text, images, audio, and video.
Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.
" With more than 500 billion users on Facebook alone social media like Digg, Delicious, Facebook, MySpace and Twitter has taken the 'online life' by storm.
Social Media Optimization (SMO) is taking the world by storm.
Any website can use this tool to divert more traffic towards it and the increasing traffic on any site determines the future of that company, idea or website.
There are certain techniques and tools that should be employed on SM sites to make sure that the site is visible on the internet.
There are two categories of SMO methods: A.
SM features can be added to the content itself like RSS feeds, sharing buttons, user rating, polling tools, social news and incorporating images and videos B.
Promotional activities like blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles can lead to optimization too.
The concept behind SMO in Rahul Bhargava's words is to "implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines, and more frequently included in relevant posts on blogs, podcasts and vlogs.
" This can be brought about by increase linkability of your site, by making tagging and bookmarking easy, rewarding inbound links, by helping your content travel and encouraging mashup.
All this includes new marketing techniques like linkbaiting, usability design, buzz marketing or community building.
A site owner must be aware of which category of audience it should target because this knowledge helps in marketing his product.
The owner should join in the conversation about his product and company on the SM because by conversing with the community you can help create awareness and prolong your buzz.
Participating helps your message spread further.
If you continue with these efforts, it will result in a snowball effect.
A vital part lies in spreading your content.
No matter how common your product your content must be dynamic and must be attractive so the users are pulled into reading it.
SM can help spread messages through blog posts and blog search engines through which one can carve a niche for his site, which is something like word-of-mouth marketing.
SMO is pull marketing; it is not "push your message onto someone.
" SMO has huge potential but still it cannot replace SEO importance because Yahoo and Google are the main traffic diverters but SMO does hold prime importance when it comes to the implementation of new techniques to improve your online prominence.
Social media can take many different forms, including text, images, audio, and video.
Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.
" With more than 500 billion users on Facebook alone social media like Digg, Delicious, Facebook, MySpace and Twitter has taken the 'online life' by storm.
Social Media Optimization (SMO) is taking the world by storm.
Any website can use this tool to divert more traffic towards it and the increasing traffic on any site determines the future of that company, idea or website.
There are certain techniques and tools that should be employed on SM sites to make sure that the site is visible on the internet.
There are two categories of SMO methods: A.
SM features can be added to the content itself like RSS feeds, sharing buttons, user rating, polling tools, social news and incorporating images and videos B.
Promotional activities like blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles can lead to optimization too.
The concept behind SMO in Rahul Bhargava's words is to "implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines, and more frequently included in relevant posts on blogs, podcasts and vlogs.
" This can be brought about by increase linkability of your site, by making tagging and bookmarking easy, rewarding inbound links, by helping your content travel and encouraging mashup.
All this includes new marketing techniques like linkbaiting, usability design, buzz marketing or community building.
A site owner must be aware of which category of audience it should target because this knowledge helps in marketing his product.
The owner should join in the conversation about his product and company on the SM because by conversing with the community you can help create awareness and prolong your buzz.
Participating helps your message spread further.
If you continue with these efforts, it will result in a snowball effect.
A vital part lies in spreading your content.
No matter how common your product your content must be dynamic and must be attractive so the users are pulled into reading it.
SM can help spread messages through blog posts and blog search engines through which one can carve a niche for his site, which is something like word-of-mouth marketing.
SMO is pull marketing; it is not "push your message onto someone.
" SMO has huge potential but still it cannot replace SEO importance because Yahoo and Google are the main traffic diverters but SMO does hold prime importance when it comes to the implementation of new techniques to improve your online prominence.
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