Your email marketing list is considered as the very backbone of your ebusiness.
Through this, you can easily communicate with your potential clients whenever you run promotional campaigns or launching new products.
As your sales potential largely depend on the size and quality of your list, you must constantly strive to multiply the number of your subscribers.
Here's how: 1.
Establish your expertise and credibility online.
People would only subscribe to marketers who are knowledgeable and trustworthy.
Write numerous articles about your chosen niche and submit them to publishing sites to establish your expertise.
Make sure that your content are not only useful and informative, but most importantly, they must also be factual and well-founded.
2.
Build up your own website.
People are very cautious in giving out contact information because they don't want to be spammed.
One of the best ways to show them that you are truly a professional is by having your own place in the internet.
3.
Offer freebies.
Everybody just loves getting something for free.
Take advantage of this and reward your new subscribers with freebies such as ebooks, report, vouchers, and discounts.
4.
Make your opt-in forms highly visible.
Post them on every page of your blog and website.
You can also include them in your viral marketing tools and on your email signature.
This is to make it hassle-free for people to subscribe with you.
5.
Don't ask for too much information.
With the rise of identify theft cases in the internet today, you can't expect people to give their physical address or phone numbers in an instant.
So, don't bother asking for them on your opt-in form.
Instead, ask for the basic information which are full name and email address.