The internet has been around for a relatively short time, but it has been through numerous transformations.
Now we have arrived to web 2.
0.
The rules have changed, marketing has changed, and if you are not following the newest trends you are going to get lost in the crowd and you will never find your way out.
So why are people using twitter for marketing? Because it is literally the most powerful trend in the industry right now.
The ability to connect with an infinite amount of people in real time has completely changed how we approach online business.
The old school strategies of chasing down friends and family, talking to guy in the grocery store, hosting home parties, posting fliers and handing out business cards to everyone with a hand is gone to the wayside.
People are not looking to get "sold" too.
They are looking to invite themselves into the sale.
Using social media networks like Twitter are beneficial to business owners in numerous ways.
The most powerful use is for brand recognition.
When you are active in social media you are create a brand for yourself.
You need to make sure that the branding that you are doing is positive for your business.
Major corporation like CNN, NBC, Microsoft, MAC and even famous celebrities are turning to Twitter to share their news and connect with their fans on a more personal level.
The social media revolution and the amount of people coming online who are using Twitter for marketing their business is growing by the hundreds of thousand daily.
If you don't take advantage of these online resources right now, you will find yourself falling farther in the hole to those who understand them.