It has only been 3 short months since Apple released it's long awaited iPhone and only a matter of days since the tariffs were changed to give customers much better allowances.
However we have now been treated to a yet another new member of the Apple family.
Sadly the iPhone features have not been changed at all which will no doubt disappoint all those that were hoping for a 3G iPhone.
It seems Apple are going to make us wait even longer for this, making iPhone owners use Wi-Fi for fast internet rather than the slow EDGE capability.
The new iPhone is exactly the same but has been bumped up with double the memory for £329, that's 16GB compared to 8GB for £269.
Now this is still a heck of a lot of money to pay out, but Apple enthusiasts seem to be willing to pay for the privilege.
And if you have a major music collection, or enjoy watching movies or television shows on a portable screen, then the doubled memory might be for you.
Once again the iPhone can only be bought from Apple, o2 direct or Carphone Warehouse, and must be taken on an 18 month contract.
Those who are happy with their ordinary phones, and like to keep things separate rather than combining all their media, may be interested to know that the iPod Touch is being released in a whopping 32GB edition.
So you can get the 'iPhone-without-a-phone' in 8GB for £199, 16GB for £269 or a massive 32GB for £329.