If You Feel Locked Out of Social Media, Blogging Is the Key
These days, there's a lot of pressure on small businesses to engage in social media: Twitter, Facebook, LinkedIn, Google+...
the list goes on.
But maintaining a strong and profitable web presence takes time and sustained effort, and if you're already busy, how do you know if it's right for you? Let me tell you a little secret that will probably take a weight off your shoulders: all of these social media sites can be effectively managed when you have a solid blog foundation.
Here's why.
Content Creation The first hurdle of many social media sites is, "What am I going to write?" No one enjoys staring at their Facebook Fan Page with a blinking cursor in front of them! It takes time to dream up catchy tips and phrases with which your audience will connect.
But what if you already have a killer blog post that went up last week? It's so easy to pull key phrases from that post and plug them into social media.
Now you have valuable content you can share with your Twitter followers (and you don't have to dream up new stuff twice every day to tweet out).
Automation Most blogging platforms like WordPress have an automation function, which means that the moment your blog article is posted, a tweet and Facebook post will go out as well.
Once you've set up these automatic updates, your fans will get a ping when you've published your new content.
How's that for keeping things simple? Link Back to Grow Your List No matter how involved you become in social media, your website will always be the home base for your business.
Every time you add content to your blog, you're contributing to a more searchable and content-rich experience for your audience.
When you post on social media sites, especially when you're pulling phrases from your blog entries, it's important to link back to your website.
This way, your followers can easily get more information on your brand.
In fact, linking back from social media is one of the best ways to grow your list.
Think of your blog as an intimate experience your readers get to share with you.
This is how they'll get to know you better, how they can interact with you easily, and how you can build trust.
If you're ready to get started with your blog, shoot me an email at info@theblogbabe.
com.
the list goes on.
But maintaining a strong and profitable web presence takes time and sustained effort, and if you're already busy, how do you know if it's right for you? Let me tell you a little secret that will probably take a weight off your shoulders: all of these social media sites can be effectively managed when you have a solid blog foundation.
Here's why.
Content Creation The first hurdle of many social media sites is, "What am I going to write?" No one enjoys staring at their Facebook Fan Page with a blinking cursor in front of them! It takes time to dream up catchy tips and phrases with which your audience will connect.
But what if you already have a killer blog post that went up last week? It's so easy to pull key phrases from that post and plug them into social media.
Now you have valuable content you can share with your Twitter followers (and you don't have to dream up new stuff twice every day to tweet out).
Automation Most blogging platforms like WordPress have an automation function, which means that the moment your blog article is posted, a tweet and Facebook post will go out as well.
Once you've set up these automatic updates, your fans will get a ping when you've published your new content.
How's that for keeping things simple? Link Back to Grow Your List No matter how involved you become in social media, your website will always be the home base for your business.
Every time you add content to your blog, you're contributing to a more searchable and content-rich experience for your audience.
When you post on social media sites, especially when you're pulling phrases from your blog entries, it's important to link back to your website.
This way, your followers can easily get more information on your brand.
In fact, linking back from social media is one of the best ways to grow your list.
Think of your blog as an intimate experience your readers get to share with you.
This is how they'll get to know you better, how they can interact with you easily, and how you can build trust.
If you're ready to get started with your blog, shoot me an email at info@theblogbabe.
com.
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