Tools For Twitter Marketing
Every business should use Twitter.
Now, I know you will probably complain and say you are the exception because "Twitter takes too much time" or "my clients don't use Twitter" or any of the other multitude of reasons a business doesn't take advantage of all Twitter has to offer.
I would urge you to consider some of the favorable aspects of Twitter: the ability to connect with and keep track of your competition, finding new customers, interacting with current customers, easily alerting customers to new products and specials, etc.
Here are some tools you can use to make Twitter easier and more effective for your business.
Do you know what is "trending" that is, what people are discussing right now on Twitter? To follow the major discussions over time, Twidentify was created.
This allows you to check if Taco Bell rose or fell in the weeks after their mascot Chihuahua died.
By knowing about the major trends, you can gauge how people's interests change which can be extremely helpful for future marketing.
If you have a brilliant new marketing campaign or are out of stock on your best-selling product you might not be able to shorten your message to 140 characters to tweet your customers.
Twitlonger allows you to write as much as you need to and then links to your Twitter updates so you can share exciting news without limiting yourself.
Many businesses use Twitter to promote their blog.
They post on their blog and then tweet a synopsis and link on Twitter.
This approach falls short however since you can't track what happens with that link directly through Twitter.
How many people clicked through? Tweetburner allows you to statistically track what happens with the links you post.
Need to name a new product? Unsure about a particular service you want to offer? Twtpoll is a Twitter application that allows you to make and share your own poll on Twitter, Facebook, and email.
The multi-platform ability of this application makes it incredibly simple for businesses to use.
How many followers do you have? Do you know what gains you followers and if you are losing them? Twitterless graphs your followers and following history so you can see at a glance how effective your Twitter profile is.
Now, I know you will probably complain and say you are the exception because "Twitter takes too much time" or "my clients don't use Twitter" or any of the other multitude of reasons a business doesn't take advantage of all Twitter has to offer.
I would urge you to consider some of the favorable aspects of Twitter: the ability to connect with and keep track of your competition, finding new customers, interacting with current customers, easily alerting customers to new products and specials, etc.
Here are some tools you can use to make Twitter easier and more effective for your business.
Do you know what is "trending" that is, what people are discussing right now on Twitter? To follow the major discussions over time, Twidentify was created.
This allows you to check if Taco Bell rose or fell in the weeks after their mascot Chihuahua died.
By knowing about the major trends, you can gauge how people's interests change which can be extremely helpful for future marketing.
If you have a brilliant new marketing campaign or are out of stock on your best-selling product you might not be able to shorten your message to 140 characters to tweet your customers.
Twitlonger allows you to write as much as you need to and then links to your Twitter updates so you can share exciting news without limiting yourself.
Many businesses use Twitter to promote their blog.
They post on their blog and then tweet a synopsis and link on Twitter.
This approach falls short however since you can't track what happens with that link directly through Twitter.
How many people clicked through? Tweetburner allows you to statistically track what happens with the links you post.
Need to name a new product? Unsure about a particular service you want to offer? Twtpoll is a Twitter application that allows you to make and share your own poll on Twitter, Facebook, and email.
The multi-platform ability of this application makes it incredibly simple for businesses to use.
How many followers do you have? Do you know what gains you followers and if you are losing them? Twitterless graphs your followers and following history so you can see at a glance how effective your Twitter profile is.
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