Disadvantages of Social Media Marketing - You Don"t Really Want to Go There!
Social media marketing is the new craze.
You don't like to follow the leader.
You shouldn't.
What you should do is see what works for them, repackage with what is uniquely you and then become a leader yourself.
The Downside: Here's why social media marketing is "bad:" 1) Too many users.
Why would you want to appeal to a huge audience that is growing daily? It is much more fun to start from scratch and find a new group of people.
Really, no one takes the internet seriously anyhow.
Uh-huh.
In fact, new businesses, even big ones that previously used 'Madison Avenue' advertising have committed to this type of marketing.
That speaks volumes about how effective it is.
Can you afford to ignore that? 2) The word spreads like wildfire.
Quality control of the word is another story.
You could be misquoted.
You could be credited for something you didn't generate.
But, if you accept the premise that any press is good press, wildfire is not a bad thing.
Even more attention arises when you are forced to respond to incorrect information.
3) It is labor intensive.
You need to keep working at it.
Your content needs to be regularly updated to stay relevant.
Once your business is more developed, you have to speak to a larger target audience on more subjects to suit various needs.
What business was ever built by taking a vacation from work? 4) It builds a reciprocal relationship with your audience.
You have to be continuously responsive; you have to be 'in service.
' What business survives by ignoring its customers and making timely responses to them? Answer: None.
5) It involves rapidly changing techniques.
You are on a perpetual learning curve to keep up with the new software and new lines of communication.
Staying current is a pain.
It is a pain that builds income.
Can you honestly ignore that? Keep these disadvantages of social media marketing in mind before you go there.
In truth, not jest, they are the basics of any new venture and challenges, not true obstacles.
This technique is easy and fun.
It makes money and it is proven.
Can you honestly ignore all that?
You don't like to follow the leader.
You shouldn't.
What you should do is see what works for them, repackage with what is uniquely you and then become a leader yourself.
The Downside: Here's why social media marketing is "bad:" 1) Too many users.
Why would you want to appeal to a huge audience that is growing daily? It is much more fun to start from scratch and find a new group of people.
Really, no one takes the internet seriously anyhow.
Uh-huh.
In fact, new businesses, even big ones that previously used 'Madison Avenue' advertising have committed to this type of marketing.
That speaks volumes about how effective it is.
Can you afford to ignore that? 2) The word spreads like wildfire.
Quality control of the word is another story.
You could be misquoted.
You could be credited for something you didn't generate.
But, if you accept the premise that any press is good press, wildfire is not a bad thing.
Even more attention arises when you are forced to respond to incorrect information.
3) It is labor intensive.
You need to keep working at it.
Your content needs to be regularly updated to stay relevant.
Once your business is more developed, you have to speak to a larger target audience on more subjects to suit various needs.
What business was ever built by taking a vacation from work? 4) It builds a reciprocal relationship with your audience.
You have to be continuously responsive; you have to be 'in service.
' What business survives by ignoring its customers and making timely responses to them? Answer: None.
5) It involves rapidly changing techniques.
You are on a perpetual learning curve to keep up with the new software and new lines of communication.
Staying current is a pain.
It is a pain that builds income.
Can you honestly ignore that? Keep these disadvantages of social media marketing in mind before you go there.
In truth, not jest, they are the basics of any new venture and challenges, not true obstacles.
This technique is easy and fun.
It makes money and it is proven.
Can you honestly ignore all that?
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