Using keywords in your content properly plays an important role in content marketing and SEO.
No matter the kind of content marketing you do, proper keyword use matters.
They help decide whether your articles are read, or people searching online for businesses find your website.
Keywords are the foundation of your web content and learning how to research and understand them is important.
You can significantly grow your online business or offline business using them properly.
After reading the article, you will learn: How Keywords improve your Website's visibility How to Check the Relevance and Readability of your Content How to maximise your search rankings How Keywords improve your website's visibility When search engine users are looking for information, they use particular search terms.
The keywords and phrases on your content page is therefore one of the main on-page elements that search engines like Google use in indexing results for its users.
Moreover, when your content is indexed in search engine results, words which appear in the user's search query are bolded in the title and content summary.
This helps users recognize if the page is likely to be relevant to their search.
The more the highlighted keyphrases in the summary and title match the search terms of the search engine user, the more likely he or she will click to go to your page and read your content.
This can significantly improve your website's visibility.
As much as making use of keywords in your article can boost your rankings in search engines, remember that in order to get maximum rankings in search, you must use keywords strategically.
In writing your SEO content, you may want to include your desired keywords and phrases in the text, but, when you use them in a context that's inappropriate, you will turn away your readers and potential clients.
You want to rank at the top of the relevant organic listings by creating a content with keywords that the search engines can find and at the same time not end up over-stuffing your content with so much keywords that the content loses its readability.
Placing your Keywords Some experts may recommend placing your keyword phrase after every hundred word count, some may say three times on the page or once in each paragraph of the content.
Others also aim at a high "keyword density" by incorporating those keyword phrases a dozen or more times so the search engines know they're targeting that phrase.
That strategy doesn't work long enough and remember, search engines penalise keyword stuffing.
Maximising your Search Engine Rankings Rather than focusing too much on how many times you've used your target keyword phrase, take an approach to first focus on the content's uniqueness, value and its relevance.
By focusing on user intents and what would bring people to your site, you will be able to come up with the appropriate search terms you'll need to incorporate in your content.
If you have relevant keyword phrases that are aligned with the content, then they will naturally fall into place and at the same time make sense to your target audience.
However, to maximize your search engine rankings, your main keyword, or a variation of it, should not miss these key places on your content page: The URL The title and H1 tags The meta description Links to related content The first sentence of the content or at least in the first paragraph Subheads (consider using a table of contents with jump links, if your content is long) Image file names and alt text If you have a website for an online or offline business, remember, potential clients won't just wander and stumble on your site.
The primary way people find your website is by using search engines like Google- and online, you have far more competition than you ever would in your own area.
By using keywords properly, you can increase traffic to your site and consequently grow your online or offline business.