Articles are great traffic-generating tools but only if they're perfectly written.
Here's what you need to do to make that happen: 1.
First thing to do is to choose the best subjects to explore.
To get the kind of attention you need, stick with topics that are aligned to the products that you sell and those that are extremely interesting to your target audience.
I suggest that you perform a keyword research to easily get a list of the most searched terms in your chosen niche.
Pick the most popular and those that are closely relevant to the theme of your website.
2.
Know what your target readers are looking for.
Next step is to identify the specific information that your target audience are looking for.
For example, if you're about to write articles on article marketing, you need to know if your target audience are looking for information on how to write their articles, on how to easily get their articles published, on how to create effective resource box, etc.
Doing this will help you make your articles more focused and more targeted.
3.
Do your research.
Now that you know the specific topics and angles to explore, the next thing to do is to conduct extensive research.
Your goal here is to obtain as much up-to-date information as possible.
Check out relevant blogs and websites that are being run by webmasters who are considered authorities in your chosen niche.
You can also interview these people.
List down the best questions to ask that will help you squeeze out the kind of information needed by your audience.