How to Use Article Marketing As Low Cost Advertising
Gone are the days when promoting your website and building a great online reputation is expensive and downright frustrating.
Today, thanks to the advent of article marketing, anyone, including those who don't have the money to spare for their advertising cost, have a fair chance of dominating the online arena.
Here's how you can supercharge your article marketing: 1.
Improve your open rate.
The first step that you need to take is to ensure that your articles will be opened and read online.
This can easily be done by using compelling titles and descriptive article summary.
Your titles must be attention-grabbing, interesting, striking, well-written, and they must contain words that can evoke action.
Your article summary on the other hand, must be able to communicate the gist of your content and must include a bait that can get online users to read on.
2.
Keep your readers interested.
You don't want your readers to close your articles not until they click on your resource box.
Keep them interested by offering your information/data using the inverted pyramid technique and by making sure that your content sound interesting and engaging.
3.
Deliver informative articles.
If you want to easily impress your readers, you better make sure that you load your articles with all the information that these people are looking for.
These could be information about their hobbies and areas of interest, the things that they would like to learn, or trade secrets that can empower them to do things on their own.
4.
Carefully choose the article submission sites and directories where you post your articles to.
Today, there are hundreds of publishing sites in the online arena but not all of them are created equal.
While others have great page ranking and steady traffic (goarticles and EzineArticles dot com), some are not even indexed by major search engines like Google, Yahoo! And MSN.
Don't waste your time on these sites as they will not be able to help you realize your marketing goals.
5.
Use a killer resource box.
Your resource box must contain all these elements; your name, your site's URL, your expertise, and the problems that you solve.
It must also have an enticing call to action, a compelling elevator pitch, and it must offer freebies so you can easily lure your readers to take action and give your website a visit.
Today, thanks to the advent of article marketing, anyone, including those who don't have the money to spare for their advertising cost, have a fair chance of dominating the online arena.
Here's how you can supercharge your article marketing: 1.
Improve your open rate.
The first step that you need to take is to ensure that your articles will be opened and read online.
This can easily be done by using compelling titles and descriptive article summary.
Your titles must be attention-grabbing, interesting, striking, well-written, and they must contain words that can evoke action.
Your article summary on the other hand, must be able to communicate the gist of your content and must include a bait that can get online users to read on.
2.
Keep your readers interested.
You don't want your readers to close your articles not until they click on your resource box.
Keep them interested by offering your information/data using the inverted pyramid technique and by making sure that your content sound interesting and engaging.
3.
Deliver informative articles.
If you want to easily impress your readers, you better make sure that you load your articles with all the information that these people are looking for.
These could be information about their hobbies and areas of interest, the things that they would like to learn, or trade secrets that can empower them to do things on their own.
4.
Carefully choose the article submission sites and directories where you post your articles to.
Today, there are hundreds of publishing sites in the online arena but not all of them are created equal.
While others have great page ranking and steady traffic (goarticles and EzineArticles dot com), some are not even indexed by major search engines like Google, Yahoo! And MSN.
Don't waste your time on these sites as they will not be able to help you realize your marketing goals.
5.
Use a killer resource box.
Your resource box must contain all these elements; your name, your site's URL, your expertise, and the problems that you solve.
It must also have an enticing call to action, a compelling elevator pitch, and it must offer freebies so you can easily lure your readers to take action and give your website a visit.
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