Companies around the world rely on printed marketing materials to increase their customer base and revenue.
Companies use everything from brochures to flyers and pamphlets to booklets to appeal to their audience and increase their market share.
Booklets have always been regarded as something different to use for marketing and are often used to create user guides or manuals, but they are a highly effective marketing tool that can give you the edge over your competitors and help you secure your share of the market.
Booklet printing is often used to promote new products, give customers information on you and your business and recommend them when you have sale items.
This is used to help you set up new customers, adding customers to your database and in turn, increasing your revenue over time.
Obviously the more customers you have the higher your revenue will be.
It's a chance to really connect with your customer, providing them with valuable information they need to pick up the phone or go online and place an order.
These marketing materials can make a positive impact when used in direct marketing campaigns.
Rather than posting a basic newsletter or pamphlet to customers which are likely to end up in the bin and not be read, a booklet can really give customers with a tangible item that they are reluctant to put in the bin.
In fact, it has been proven that high quality booklet printing with a glossy cover and pages of information are more likely to kept for future refer to by potential customers.
Booklet printing has grown in popularity as a way to market a new product.
New products are difficult to promote and you may rely on social media and customer knowledge to increase sales.
A marketing book arriving in the post or being handed to customers brimming with valuable information on the product can give the customer all they need to know to decide if it is something they want or not.
Holding a sale a few times a year as a great opportunity to get rid of outdated items and increase revenue.
Of course you need to make your customers aware of the items that will be on sale and what better way than providing them with a book complete with high quality images, information on the product and the reduced price they can expect to enjoy during the sale.
This is a chance to really keep your customers informed and showing them images and information helps them relate to the product, the call of action is obviously to buy and it's much easier when you give them a high quality printed item that shows the professionalism of your business.
Customers that visit your store and buy one or two items, it may not completely aware of what your company does or other products you sell.
Booklet printing gives you a professional marketing item you can pop into the bag that the customer can look over when they get home.
It's a worthwhile marketing opportunity that offer a good return on investment.
Companies use booklet printing for marketing, but also to promote their companies.
Customers using your services for the first time want to know as much as they can about you before they buy your products or services.
Putting the outline of your company, your history and what you do into a booklet is one way to make sure that customers throughout your local area know your name and turn to you when they need a product or service that you give.