The Sexiest Airline In America
The end of 2002, the boss of owl, Robert Bullock bought a company with six Boeing aircraft (5 737 and 1 757), and renamed the owl airlines, provides 15 cities regular civil service and temporary charter flights in the United States.
At that time, Robert had the idea of not trying to make money, in terms of scale, the Group of the United States under the highly competitive aviation industry, a 6 aircraft carriers is not possible to make much money. He just want to an advertise for his owl chain restaurant. What he hopes is that the airlines can self-financing, in fact, Robert became a no cost "flying billboard."
Since it is advertising, then it would be something that can be eye-catching. This is not difficult for the owl, owl girl is ready. From March 2003 the company started formal operations, girls who put the owl into a qualified flight attendant training, that is too late. Owl air use a "mixed crew" approach, in which each flight crew, except flight attendants with the necessary qualifications, they place at least two girls, provide the service inside the cabin.
Unfortunately, this untimely small airline finally becomes bankrupt because of the fierce competition. On one hand it suffered ruthless competition, lower prices, steal source of strangling war, on the other hand it is facing the high fuel prices. It is cannot compare to the big airlines, through the bulk purchase of oil futures to balance the costs. So just about three years of operation, in January 2006, it had to announced its withdrawal from termination of the first regular flight on the fly, only fly charter flights, and then In the same year in April, announced a total stop of operations.
Robert's record is not a success. On April 17, 2006, with the owl Airlines charter flight landed at last, this history of the sexiest airline has finally entered into the history.
Despite the failure, as a business, this creative entrepreneurial spirit still is worthy of praise. Any innovative ideas are certainly cannot guarantee to be successful, but if because of fearing of failure, then innovative ideas are to be eliminated sooner or later.
We must admit that it is really a big pity in our heart. Their behavior is so brave and novel. We should say yes to the company, though it failure. As we all know that failure is the mother of success.
At that time, Robert had the idea of not trying to make money, in terms of scale, the Group of the United States under the highly competitive aviation industry, a 6 aircraft carriers is not possible to make much money. He just want to an advertise for his owl chain restaurant. What he hopes is that the airlines can self-financing, in fact, Robert became a no cost "flying billboard."
Since it is advertising, then it would be something that can be eye-catching. This is not difficult for the owl, owl girl is ready. From March 2003 the company started formal operations, girls who put the owl into a qualified flight attendant training, that is too late. Owl air use a "mixed crew" approach, in which each flight crew, except flight attendants with the necessary qualifications, they place at least two girls, provide the service inside the cabin.
Unfortunately, this untimely small airline finally becomes bankrupt because of the fierce competition. On one hand it suffered ruthless competition, lower prices, steal source of strangling war, on the other hand it is facing the high fuel prices. It is cannot compare to the big airlines, through the bulk purchase of oil futures to balance the costs. So just about three years of operation, in January 2006, it had to announced its withdrawal from termination of the first regular flight on the fly, only fly charter flights, and then In the same year in April, announced a total stop of operations.
Robert's record is not a success. On April 17, 2006, with the owl Airlines charter flight landed at last, this history of the sexiest airline has finally entered into the history.
Despite the failure, as a business, this creative entrepreneurial spirit still is worthy of praise. Any innovative ideas are certainly cannot guarantee to be successful, but if because of fearing of failure, then innovative ideas are to be eliminated sooner or later.
We must admit that it is really a big pity in our heart. Their behavior is so brave and novel. We should say yes to the company, though it failure. As we all know that failure is the mother of success.
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