Facebook Advertising Essentials - The Benefits of Facebook Advertising For Businesses
A lot of other social networking sites have come ahead of Facebook but no other social network has grown by leaps and bounds as fast as Facebook.
In fact it has grown so fast that it has already reached more than four hundred million active users only on its sixth year and to reach that number in less than ten years is such an incredible feat.
Many advertisers fail to see the marketing potential of Facebook and many always turn to the traditional advertising fronts such as MSN Adcenter or Bing, Yahoo Search Marketing, and the most popular Google AdWords Pay-Per-Click Advertising.
With its enormous mass base which keeps on increasing by the minute, Facebook undeniably is a very wise place to put your ads.
Keep in mind that Facebook's average user spends a minimum of fifty five minutes glued to its social networking site doing a lot of activities such as chatting with friends who are currently online (provides automatic increase of viewership of your ad real-time if your ad is interesting enough), playing social games with other players, updating personal information, uploading pictures, and a lot more.
Since Facebook is designed with a search tool where you can set parameters to narrow down your hunt, you can immediately funnel your target audience to pinpoint accuracy using the structures of language, relationship interests, relationship status, workplace, education, keywords, gender, age, and by location.
By defining your search and matching the needs and wants of the demographic you have chosen, the chances of your ad being recognized (provided you are putting up an interesting and attention-grabbing ad) is tremendously huge.
The challenge though in advertising in Facebook is that you really have to create ads that will keep your audience hooked for at least a few seconds in comparison with using other advertising online fronts.
But the upside to this is that when you get noticed, brace for a lot of clicks since Facebook is a social networking site and news of something interesting especially on the same site travels amazingly fast.
Advertising on Facebook, just like on any other platform, is subjected to scrutiny and review by a special Facebook ad team and they have to meet a certain set of criteria that matches Facebook's social networking format to be accepted so at the onset of your plan to submit an ad, immediately think of an ad that will cater to a social networking site.
But do not fret when your ad proposal is turned down at first because the Facebook team will make its recommendations and you will be given the chance to amend your ad based on Facebook social networking guidelines.
In fact it has grown so fast that it has already reached more than four hundred million active users only on its sixth year and to reach that number in less than ten years is such an incredible feat.
Many advertisers fail to see the marketing potential of Facebook and many always turn to the traditional advertising fronts such as MSN Adcenter or Bing, Yahoo Search Marketing, and the most popular Google AdWords Pay-Per-Click Advertising.
With its enormous mass base which keeps on increasing by the minute, Facebook undeniably is a very wise place to put your ads.
Keep in mind that Facebook's average user spends a minimum of fifty five minutes glued to its social networking site doing a lot of activities such as chatting with friends who are currently online (provides automatic increase of viewership of your ad real-time if your ad is interesting enough), playing social games with other players, updating personal information, uploading pictures, and a lot more.
Since Facebook is designed with a search tool where you can set parameters to narrow down your hunt, you can immediately funnel your target audience to pinpoint accuracy using the structures of language, relationship interests, relationship status, workplace, education, keywords, gender, age, and by location.
By defining your search and matching the needs and wants of the demographic you have chosen, the chances of your ad being recognized (provided you are putting up an interesting and attention-grabbing ad) is tremendously huge.
The challenge though in advertising in Facebook is that you really have to create ads that will keep your audience hooked for at least a few seconds in comparison with using other advertising online fronts.
But the upside to this is that when you get noticed, brace for a lot of clicks since Facebook is a social networking site and news of something interesting especially on the same site travels amazingly fast.
Advertising on Facebook, just like on any other platform, is subjected to scrutiny and review by a special Facebook ad team and they have to meet a certain set of criteria that matches Facebook's social networking format to be accepted so at the onset of your plan to submit an ad, immediately think of an ad that will cater to a social networking site.
But do not fret when your ad proposal is turned down at first because the Facebook team will make its recommendations and you will be given the chance to amend your ad based on Facebook social networking guidelines.
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