For someone who has prepared himself or herself to take on the challenges on how to run a cleaning business, for sure, you have come face to face with the challenge of advertising or publicizing your cleaning business.
The Role of Advertising in Your Business Basically it opens for your cleaning business, opportunity to increase your client list.
The purpose of advertising is to make people aware of your new business, and if they like what they see, they will come and inquire.
And if they like what they hear, they will hire.
Paid advertisements are of course, paid by you to promote your business.
So you may have flyers, leaflets, brochures, and even newspaper ads to promote your business.
Some big businesses even have billboards and radio and TV commercials promoting their products or services.
However, do remember that your market knows that paid advertising will always say everything good about you and your company.
So, most people will go for unpaid advertisements, which are better known as customer feedbacks and testimonials.
For your cleaning business, marketing can be done easily through feedbacks if you are good at what you do.
People like to talk about two things: very good performance which they recommend, and very bad jobs which they warn other people about.
Don't be the latter.
Where Can You Advertise? Basically, you can advertise on benches, buses, newspapers and magazines, TV, radio, and even online.
The question is not so much, "where to advertise?" but rather, "who to advertise?" Your cleaning business opportunity comes with good advertising.
But if your advertisement or promotion doesn't hit your target market, then it's useless.
In the cleaning business, marketing strategies usually focus on homemakers, busy career-oriented people, families, and commercial establishments.
So since cleaning is generally part of every aspect of the community, you don't have a limited market; in fact, it is too wide that you have to narrow it down to be able to focus on your target markets.
Once you have determined your target market, determine what mode of advertising will be the most effective to reach them.
You can visit media outlets to find this out.
They usually have rate cards where you can see what mode reaches who in the community.
The next thing that you should determine is how much it would cost and if it is worth the investment.
You have to contemplate on the fact that if it costs too much, the returns may not be enough to cover it.
Just remember the basic thing on how to run a cleaning business - profit should be more than expense.