Using Twitter Correctly and Harnessing It"s Awesome Potential
Not a single day goes by when that exact topic is not brought up to me.
After about 2 decades as a Copywriter in NYC, I moved online and started to focus on two major social elements.
One of which was article marketing (which is unreal in its ability to drive great traffic) and the other being Twitter.
Which almost no business owners are using to its fullest potential.
The best ways to use Twitter (leaving aside how to set up your accounts and who to follow, how aggressively to follow and how to push the best content into those accounts) is to first make 100% sure that the content that you are tweeting daily ADDS VALUE to the lives of those people following those accounts.
If these followers see that you are willing to take the time to tweet things that are of value to them, when you tweet to attempt to market, your job will be FAR EASIER.
How do I know? I have spent the past 15 months building a Twitter follower base of 400,000.
I know exactly what moves the click and what does not.
And know exactly what gets you unfollowed in the blink of an eye.
I also know that if in your marketing tweets, you start tweeting to articles that feature your best keywords, you will do yourself a massive, probably viral favor.
While most people on Twitter are sending new potential customers directly to their sites, you might just decide to be smart in how you are using Twitter correctly.
You might realize that if Twitter traffic is wildly curious, that sending those people to content rich article sites as PRE-SELL TO YOUR MAIN SITE, you are actually creating more demand for the final click through to your site.
If you are a baseball card collectible site and you have several Twitter accounts and you are Tweeting "Vintage 1977 Yankees Cards" in your Twitter account, that is fine and will generate traffic (trust me, I know) but that traffic is NOT YET READY to pull out their credit cards.
Twitter traffic, again, is curious enough to click, but usually needs more before they will buy.
By throwing an article (or your blog posts) in between the tweet and your ecommerce page, and possibly encouraging an opt in, you far enhance your ability to monetize.
Can all of this be outsourced? You bet it can.
After about 2 decades as a Copywriter in NYC, I moved online and started to focus on two major social elements.
One of which was article marketing (which is unreal in its ability to drive great traffic) and the other being Twitter.
Which almost no business owners are using to its fullest potential.
The best ways to use Twitter (leaving aside how to set up your accounts and who to follow, how aggressively to follow and how to push the best content into those accounts) is to first make 100% sure that the content that you are tweeting daily ADDS VALUE to the lives of those people following those accounts.
If these followers see that you are willing to take the time to tweet things that are of value to them, when you tweet to attempt to market, your job will be FAR EASIER.
How do I know? I have spent the past 15 months building a Twitter follower base of 400,000.
I know exactly what moves the click and what does not.
And know exactly what gets you unfollowed in the blink of an eye.
I also know that if in your marketing tweets, you start tweeting to articles that feature your best keywords, you will do yourself a massive, probably viral favor.
While most people on Twitter are sending new potential customers directly to their sites, you might just decide to be smart in how you are using Twitter correctly.
You might realize that if Twitter traffic is wildly curious, that sending those people to content rich article sites as PRE-SELL TO YOUR MAIN SITE, you are actually creating more demand for the final click through to your site.
If you are a baseball card collectible site and you have several Twitter accounts and you are Tweeting "Vintage 1977 Yankees Cards" in your Twitter account, that is fine and will generate traffic (trust me, I know) but that traffic is NOT YET READY to pull out their credit cards.
Twitter traffic, again, is curious enough to click, but usually needs more before they will buy.
By throwing an article (or your blog posts) in between the tweet and your ecommerce page, and possibly encouraging an opt in, you far enhance your ability to monetize.
Can all of this be outsourced? You bet it can.
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