TJMaxx Launches Plus Size Fashion Shopping Online
T.J.Maxx launched their plus size collection online. I’m in my living room doing the happy dance! After T.J.Maxx published a survey to its consumers it revealed the opinions on style and size and to have more of a variety, so they answered there consumers with this new plus size section on their site. T.J.Maxx is the store where you go to get those cute pair of boots, fine jewelry and accessories, grab a bag that you can’t live without, pick out some home goods and now buy plus size clothing all in one stop.
It’s a huge surprise that they sale clothes online because in 2013 T.J.Maxx retailer introduced online shopping, and now in 2015 this is the first time T.J.Maxx will offer size 14 to 24W clothes on their online site. The sizes are junior, missy and traditional plus sizes; it just like in the store if you see an item you like buy it right away because it may not be there for long. This is a great moment that they embrace all sizes within their company. More and more companies are seeing a need to have clothes for all women because the reality is that we are all different. Hopefully this will be another significant change in the fashion industry towards embracing women with a variety of body shapes and sizes and not just the “norm”.
Just in time for spring T.J.Maxx have brand name dresses, jumpers, tops, jeans, swimwear, skirts and more available online. This company has worked hard to bring this to their online site and it’s an excellent move. When Marie Claire announced this big news of T.J.Maxx having plus size they reported “on the heels of transforming budget-minded consumers into “Maxxinistas” with its array of wallet-friendly picks at affordable prices” this is so true.
All the designer labels have not yet been reveled but it’s exciting to see what is available. Today I looked at the website, it’s easy to use and I love how our section is title “maxx curves” new women’s plus. Like T.J.Maxx says the clothes are “chic styles you want at prices that you work for”. The prices are affordable and there are options, which is great! The new collection has some flirty dresses, floral prints, and some jumpers (I love jumpsuits!)-this collection is great for spring and is getting us ready for summer. Now it’s time for me to get real familiar with “maxx curves” and begin to shop to see what I need (LOL). Happy shopping and hope you find some new pieces for your closet!
**Please note that plus sizes will still be in store.
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