Facebook Vs LinkedIn Vs Twitter - Who Reigns Supreme?
I'm sure by now EVERYONE has at least heard of social media marketing.
If you haven't, you should probably come back to Earth.
It's just the most transformative marketing giant of the last decade and has been dominated by three distinctive sites: Facebook, LinkedIn, and Twitter, all of which provide great opportunities for growing your business.
If you're new to social media marketing, you're probably wondering which one will be the most beneficial for your business.
Let's explore them all.
Facebook Facebook is by far the most popular with over 500 million active users.
This, I believe, is due to its fun, personal atmosphere.
It's great for building brand awareness as you're able to upload your company logo and other pictures and videos as well as create a detailed profile of your company.
Facebook also has many third-party add on capabilities that allow users to do anything from provide product reviews or testimonials to view your blog directly on Facebook.
LinkedIn LinkedIn has more of a professional feel than Facebook.
Your profile consists of your professional bio and serves more or less as an online resume.
For this reason, you're more likely to find influential decision makers of companies and big corporations on LinkedIn.
LinkedIn is primarily seen as a networking site because unlike Facebook, it's by default difficult to contact people you don't know.
Don't let this sway you because there are other ways to build your connections.
The most popular being groups.
LinkedIn also allows the creations of a company profile and gives the added bonus of being able to distinctly market your products and services and allows users to individually recommend and share them with their connections.
Twitter Twitter is the newest of the three and by far the simplest of them all.
However, unlike Facebook and LinkedIn, Twitter is more useful if you can consistently post new content.
Be sure to have a clear, concise message as you're only allowed 140 characters.
So what's the verdict? Who reigns supreme? Yes, I'm going to be diplomatic and say that it depends on your target market.
If you are offering business to business products and services, you might want to start with LinkedIn before exploring Facebook or Twitter.
Likewise, if you are offering business to consumer products and services, consider Facebook or Twitter before LinkedIn.
If you haven't, you should probably come back to Earth.
It's just the most transformative marketing giant of the last decade and has been dominated by three distinctive sites: Facebook, LinkedIn, and Twitter, all of which provide great opportunities for growing your business.
If you're new to social media marketing, you're probably wondering which one will be the most beneficial for your business.
Let's explore them all.
Facebook Facebook is by far the most popular with over 500 million active users.
This, I believe, is due to its fun, personal atmosphere.
It's great for building brand awareness as you're able to upload your company logo and other pictures and videos as well as create a detailed profile of your company.
Facebook also has many third-party add on capabilities that allow users to do anything from provide product reviews or testimonials to view your blog directly on Facebook.
LinkedIn LinkedIn has more of a professional feel than Facebook.
Your profile consists of your professional bio and serves more or less as an online resume.
For this reason, you're more likely to find influential decision makers of companies and big corporations on LinkedIn.
LinkedIn is primarily seen as a networking site because unlike Facebook, it's by default difficult to contact people you don't know.
Don't let this sway you because there are other ways to build your connections.
The most popular being groups.
LinkedIn also allows the creations of a company profile and gives the added bonus of being able to distinctly market your products and services and allows users to individually recommend and share them with their connections.
Twitter Twitter is the newest of the three and by far the simplest of them all.
However, unlike Facebook and LinkedIn, Twitter is more useful if you can consistently post new content.
Be sure to have a clear, concise message as you're only allowed 140 characters.
So what's the verdict? Who reigns supreme? Yes, I'm going to be diplomatic and say that it depends on your target market.
If you are offering business to business products and services, you might want to start with LinkedIn before exploring Facebook or Twitter.
Likewise, if you are offering business to consumer products and services, consider Facebook or Twitter before LinkedIn.
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