Pay Per Click Accounts - Where Should You Start?
If you know the basics of PPC (if not, check out my other numerous articles on the subject), it's time to think about opening an account. The first thing you need to consder is where you are going to open an account. Most people start with Google Adwords, but if you've researched, and are more comfortable with MSN's or Yahoo's options, you can start with them instead.
You may simply find that you like one type of account better than another. Chances are, you will be most comfortable with the first account you use successfully. It's useful however, to become familiar with other interfaces so you can increase your profitability by using more than one pay per click account.
Although it's probably least expensive and simplest to start by opening just one account, you may want to consider opening more when you have mastered the first one. Once you've identified your most profitable campaigns it only makes sense to give them exposure on other networks.
One thing you need to consider when opening your first account is how to pay for the keywords you're bidding on. Many first-timers choose Google because it lets you pay after you get some clicks into your account, while some others, including Yahoo require payment upfront. When you're just getting started, it's nice to make some money before having to pay it out!
One thing that all accounts will have in common, is that it will require diligent monitoring. Be sure to stay on top of how many clicks you are getting and how much you owe. Pay close attention to your high performers, and don't hesitate to cut out low performing keywords and ads. Spend your money on the things that are making money for you!
Most pay per click engines give you the option of setting up automated reports you can receive via e-mail. This is often easier than checking your account every day, and you can download the report into an Excel spreadsheet for your own tracking purposes. What matters is that you know what is and isn't working in your account, and making the necessary adjustments to maximize your profitability.
Although the step of opening your first pay per click account may seem intimidating, it's one of the most imporant ones on the path to a successful internet marketing career. The important thing is to get started, and then monitor carefully to make sure you are making the most effective use of your time and money.
You may simply find that you like one type of account better than another. Chances are, you will be most comfortable with the first account you use successfully. It's useful however, to become familiar with other interfaces so you can increase your profitability by using more than one pay per click account.
Although it's probably least expensive and simplest to start by opening just one account, you may want to consider opening more when you have mastered the first one. Once you've identified your most profitable campaigns it only makes sense to give them exposure on other networks.
One thing you need to consider when opening your first account is how to pay for the keywords you're bidding on. Many first-timers choose Google because it lets you pay after you get some clicks into your account, while some others, including Yahoo require payment upfront. When you're just getting started, it's nice to make some money before having to pay it out!
One thing that all accounts will have in common, is that it will require diligent monitoring. Be sure to stay on top of how many clicks you are getting and how much you owe. Pay close attention to your high performers, and don't hesitate to cut out low performing keywords and ads. Spend your money on the things that are making money for you!
Most pay per click engines give you the option of setting up automated reports you can receive via e-mail. This is often easier than checking your account every day, and you can download the report into an Excel spreadsheet for your own tracking purposes. What matters is that you know what is and isn't working in your account, and making the necessary adjustments to maximize your profitability.
Although the step of opening your first pay per click account may seem intimidating, it's one of the most imporant ones on the path to a successful internet marketing career. The important thing is to get started, and then monitor carefully to make sure you are making the most effective use of your time and money.
Source...