Susan Boyle Used Social Media to Catapult From Unknown to Success
Susan Boyle from Blackburn, Scotland was relatively unknown until she entered the reality TV show called Britain's Got Talent.
The 47 year old, never been kissed, less than average looking woman who looked like she was going to make a mockery of herself surprised the audience with an unbelievable performance of "I had a Dream" for Les Miserables.
A well executed viral marketing campaign quickly catapulted her into stardom.
If the social media wheels didn't start rolling for her, I do not believe she would have been heard of outside of the UK.
YouTube and other online video websites Within 9 days of the competition, the audition performance had been viewed over 100 million times.
The total number of views today is over 300 million times.
The live cast of the show would have been lucky to be a tenth of this number.
Email Marketing One of the best known tools for getting the order out to everyone is through emails.
People sent the link of the YouTube videos to all their friends.
I received a number of emails to watch the "amazing video that I had to watch" as recommended by friends.
I could have forwarded the email onto all my other friends but I'm not much of an email forwarder myself.
I get enough emails as it is but I know a lot of people would have sent it onto their friends and family to watch.
Facebook Fan clubs on Facebook appeared with one of them having nearly 1.
8 million fans.
Facebook gives Susan Boyle more publicity and reaching millions more of people.
Twitter I checked Twitter but Susan doesn't appear very much on here.
There were a couple of fake profiles but this social media tool didn't seem to help Susan.
Forums A number of fan websites appeared and fans discussed Susan's new found fame with other fans through forums.
Social Media Bookmarks People posted links to Susan's videos, Facebook pages and other online media using Digg, StumbleUpon and Reddit.
The link on Digg was so popular that it was on the frontpage generating more publicity for Susan.
Blogs With the Susan Boyle phenomenon, bloggers wrote about Susan and what they thought of her.
Bloggers have the ability to embed videos directly from YouTube and other online video websites.
Their readers added comments and all this generated even more publicity.
The Result The well executed social media campaign which was pushed along by the TV show's producers, made Susan Boyle the largest ever debut album for a female artist with over 5 million CDs sold worldwide in the first week.
The Wrap I do not believe that Susan Boyle would have experienced such a success like she has if it wasn't for social media.
Millions of people got behind the move and posted about it all over the Internet.
This gave Susan free publicity to many more potential fans.
Are you convinced that social media could help your business sell more products and services?
The 47 year old, never been kissed, less than average looking woman who looked like she was going to make a mockery of herself surprised the audience with an unbelievable performance of "I had a Dream" for Les Miserables.
A well executed viral marketing campaign quickly catapulted her into stardom.
If the social media wheels didn't start rolling for her, I do not believe she would have been heard of outside of the UK.
YouTube and other online video websites Within 9 days of the competition, the audition performance had been viewed over 100 million times.
The total number of views today is over 300 million times.
The live cast of the show would have been lucky to be a tenth of this number.
Email Marketing One of the best known tools for getting the order out to everyone is through emails.
People sent the link of the YouTube videos to all their friends.
I received a number of emails to watch the "amazing video that I had to watch" as recommended by friends.
I could have forwarded the email onto all my other friends but I'm not much of an email forwarder myself.
I get enough emails as it is but I know a lot of people would have sent it onto their friends and family to watch.
Facebook Fan clubs on Facebook appeared with one of them having nearly 1.
8 million fans.
Facebook gives Susan Boyle more publicity and reaching millions more of people.
Twitter I checked Twitter but Susan doesn't appear very much on here.
There were a couple of fake profiles but this social media tool didn't seem to help Susan.
Forums A number of fan websites appeared and fans discussed Susan's new found fame with other fans through forums.
Social Media Bookmarks People posted links to Susan's videos, Facebook pages and other online media using Digg, StumbleUpon and Reddit.
The link on Digg was so popular that it was on the frontpage generating more publicity for Susan.
Blogs With the Susan Boyle phenomenon, bloggers wrote about Susan and what they thought of her.
Bloggers have the ability to embed videos directly from YouTube and other online video websites.
Their readers added comments and all this generated even more publicity.
The Result The well executed social media campaign which was pushed along by the TV show's producers, made Susan Boyle the largest ever debut album for a female artist with over 5 million CDs sold worldwide in the first week.
The Wrap I do not believe that Susan Boyle would have experienced such a success like she has if it wasn't for social media.
Millions of people got behind the move and posted about it all over the Internet.
This gave Susan free publicity to many more potential fans.
Are you convinced that social media could help your business sell more products and services?
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