Key Facts about Local SEO
Local search engine optimization has been around for a long time now. This article will talk about some methods of utilizing local searches to help you grow your company.
First of all, make sure the content on your website is good quality. Why do you try to create a good SEO campaign? So that you could get targeted traffic coming to your site. Your website has to capture your visitors' interest so that they look around and maybe even buy something, so you have to publish content that holds their attention. You can't expect most of your visitors to go through every sentence of your content, as most people will go over it quickly, scanning it. Use simple bullet points and highlights to get people's attention to important info on your site that you want them to see. A picture can also be used as a way to make a certain section stand out. Additionally, don't apply keyword stuffing on your site, as this will backfire and reduce the value of your site in the eyes of the search engines.
It's important to have distinct landing pages if your business has more than one location. For businesses with multiple locations, there's nothing wrong with targeting each one separately, though it's not a good idea to create more than one listing for each one. What you have to do, though, is make sure that you create a different landing page for every location, and each one should clearly refer to that one in particular. Just don't have multiple local listings connected to one landing or home page, as this would dilute the effectiveness of each listing. Dedicated landing pages work in your favor because they ensure that people searching for you will know exactly who and where you are. This is one of those seemingly small points that can make a real difference.
Listing your business in the Yellow Pages and other directories like it is also smart. YelloPages.com, YellowBook.com and SuperPages.com are all great directories to start out with. A notable thing here is that YellowPages.com gets lots of local searches every month, over 100 million and the best part is that they offer free online listing. At the same time, SuperPages.com is well known for sending their listed businesses to the major sites like About.com and MSN. Their listing is free but is very basic. In conclusion, local SEO is the way to go if you want more exposure, period.
First of all, make sure the content on your website is good quality. Why do you try to create a good SEO campaign? So that you could get targeted traffic coming to your site. Your website has to capture your visitors' interest so that they look around and maybe even buy something, so you have to publish content that holds their attention. You can't expect most of your visitors to go through every sentence of your content, as most people will go over it quickly, scanning it. Use simple bullet points and highlights to get people's attention to important info on your site that you want them to see. A picture can also be used as a way to make a certain section stand out. Additionally, don't apply keyword stuffing on your site, as this will backfire and reduce the value of your site in the eyes of the search engines.
It's important to have distinct landing pages if your business has more than one location. For businesses with multiple locations, there's nothing wrong with targeting each one separately, though it's not a good idea to create more than one listing for each one. What you have to do, though, is make sure that you create a different landing page for every location, and each one should clearly refer to that one in particular. Just don't have multiple local listings connected to one landing or home page, as this would dilute the effectiveness of each listing. Dedicated landing pages work in your favor because they ensure that people searching for you will know exactly who and where you are. This is one of those seemingly small points that can make a real difference.
Listing your business in the Yellow Pages and other directories like it is also smart. YelloPages.com, YellowBook.com and SuperPages.com are all great directories to start out with. A notable thing here is that YellowPages.com gets lots of local searches every month, over 100 million and the best part is that they offer free online listing. At the same time, SuperPages.com is well known for sending their listed businesses to the major sites like About.com and MSN. Their listing is free but is very basic. In conclusion, local SEO is the way to go if you want more exposure, period.
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