How To Dominate Search Engine Optimization
So you've got a new web site, or maybe an older web site that you'd like more people to come see. There's nothing more frustrating than putting in a ton of hard work and effort to build a really cool web site, and then not having anyone come to visit it! And that's besides the fact that it's hard to make money with your web site if you have no traffic!
You may or may not have a very big budget for advertising, heck you might not have a budget at all! A lot of the time people spend all their money building and hosting their web site, getting the ecommerce set up, buying email follow-up services etc. etc. Then find there's no money left to buy traffic.
So what do you do? Easy, you turn to search engine optimization and search engine marketing. Why? Because it can be done for free.
And free is good.
But you have to know how to do it, and that isn't all that easy.
To get you started, I'll break down the very basics of search engine optimization. First, search engine optimization (or SEO as it's normally abbreviated as) should be broken down into two distinct and separate parts.
The first part is what we call "on-page" factors. The second part is called "linking".
Let's talk about on-page factors first. When someone goes to a search engine like Google, they are looking for something in particular. Something exact. Dog Training, or gardening tips, or whatever. Google will then find a list of sites about that particular thing that the person is looking for.
But how does Google KNOW what a site is about? One main way is on-page factors. These are the things that are on your web page that tell Google what that specific web page is about. These things include your Meta Title Tag, Meta Description Tag, in some cases Meta Keyword Tag, and H1, H2, and H3 html tags, as well as image alt tags.
Getting into each of those things is beyond the scope of this intro article. I just want you to familiarize yourself with the terms for now. You can learn more about them elsewhere. Just say for now that you must tweak those things on your site a certain way so that Google will be able to categorize your web site.
The Second part that SEO is all about, that I mentioned above, is linking.
Think of linking like voting. How many OTHER web sites are linking to your site? The more web sites that link to you, the more "votes" you get. The site with the most votes gets listed highest in the search results at Google. This is important because if someone searches for dog grooming, and you have a dog grooming web site, it does you no good to have your site listed on the 42nd page of the search results. You want to be listed on the FIRST page of search results, and preferably at the very top of that first page. Links will get you there. You need as many as you can and from as highly reputable sites as possible.
By highly reputable I mean authority. An authority site is a site like CNN or something like that. If your brother bob links to you that's nowhere NEAR as important as if CNN had linked to you.
And that, in a nutshell, is the very basics of SEO.
You may or may not have a very big budget for advertising, heck you might not have a budget at all! A lot of the time people spend all their money building and hosting their web site, getting the ecommerce set up, buying email follow-up services etc. etc. Then find there's no money left to buy traffic.
So what do you do? Easy, you turn to search engine optimization and search engine marketing. Why? Because it can be done for free.
And free is good.
But you have to know how to do it, and that isn't all that easy.
To get you started, I'll break down the very basics of search engine optimization. First, search engine optimization (or SEO as it's normally abbreviated as) should be broken down into two distinct and separate parts.
The first part is what we call "on-page" factors. The second part is called "linking".
Let's talk about on-page factors first. When someone goes to a search engine like Google, they are looking for something in particular. Something exact. Dog Training, or gardening tips, or whatever. Google will then find a list of sites about that particular thing that the person is looking for.
But how does Google KNOW what a site is about? One main way is on-page factors. These are the things that are on your web page that tell Google what that specific web page is about. These things include your Meta Title Tag, Meta Description Tag, in some cases Meta Keyword Tag, and H1, H2, and H3 html tags, as well as image alt tags.
Getting into each of those things is beyond the scope of this intro article. I just want you to familiarize yourself with the terms for now. You can learn more about them elsewhere. Just say for now that you must tweak those things on your site a certain way so that Google will be able to categorize your web site.
The Second part that SEO is all about, that I mentioned above, is linking.
Think of linking like voting. How many OTHER web sites are linking to your site? The more web sites that link to you, the more "votes" you get. The site with the most votes gets listed highest in the search results at Google. This is important because if someone searches for dog grooming, and you have a dog grooming web site, it does you no good to have your site listed on the 42nd page of the search results. You want to be listed on the FIRST page of search results, and preferably at the very top of that first page. Links will get you there. You need as many as you can and from as highly reputable sites as possible.
By highly reputable I mean authority. An authority site is a site like CNN or something like that. If your brother bob links to you that's nowhere NEAR as important as if CNN had linked to you.
And that, in a nutshell, is the very basics of SEO.
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