Central reservation systems were developed as single-purpose units, providing stand-alone support to the central reservation department of different hotels and resorts, delivering the hotel bookings to respective properties. However, over time, the role and importance of CRS has evolved in the hospitality industry. Today, it is not merely a link to a wide range of sales channels, integrating information collection process and data analysis. It now functions as the stand-alone server in the environment of extensive data collection, information processing and analysis.

With increasing importance of Central Reservation System, more and more hoteliers are today employing proficient web development companies in bringing in an effective CRS that works as the booking engine and central information depository for different distribution channels and front-ends. While it has a major role in providing support to the voice agents at different central reservation departments, it also plays a pivotal role in supporting several Global Distribution Systems, providing booking confirmations via Type A channels. Today, major hotels of the world list themselves with the best CRS, facilitating better monitoring and management over hotel bookings and information.

Key Features:

Some of the best CRS solutions offer a perfect blend of advanced user-friendly features and state-of-the-art technology, enhancing user experience at its best. Besides this, the hospitality industry is blessed with an easy-to-use and immensely flexible reservation and distribution system that is better manageable and monitored. Some of the key features of the best CRS solution include:

€ Easy implementation
€ Completely web-based, making it convenient to monitor and manage the reservations and distribution
€ Ensures unlimited access across the globe, anytime, anywhere
€ Provide unlimited scalability with its multi-tiered structure
€ Requires minimalist hardware installation and hassles

Importance of CRS to your Hotel Business:

The Central Reservation System has been specifically developed to help the hospitality industry, especially the hotel business, to monitor and manage connectivity through distribution channels, improving exposure and proper distribution of reservations. CRS plays a vital role as an information repository, retrieving and analyzing data that are important for the effective management of hotel business, guest services. As a whole, it provides extensive support in decision making, revenue management, database marketing, and to the front end specialists dealing with the guests' history.

An improved CRS solution can provide the following benefits to your hotel business:

CRS provides extensive connectivity to several Global Distribution Systems, reservation call centers, mobile and website booking engines, and online travel agents. It ensures maximum exposure and awareness to millions of hotel visitors, distributing inventory and rates via all significant distribution channels, offline and online.

The features like built-in revenue management, decision making and database marketing tools, provides a user-friendly control center that can conveniently manage hotel booking availability, content and rates at the same time. The efficient integration with different Critical Property Systems to provide a holistic approach of the revenues is yet another benefit.

CRS works under several steps, the primary ones being electronic distribution, property integration and channel management. Hence, the importance of CRS in hospitality industry lies in reaching out to the potential travelers with the availability, content and rates of your hotel business, improving connectivity with distribution channels, keeping a track on bookings, and revenue management.