Market Expansion

• Using media such as the Internet allows businesses to break through geographical barriers and promote products and services faster. Advertising a product on a website can extend an offer to potential customers in any part of the world. However, this assumes the potential customer has access to the Internet. Using emails also is cost-effective. Sending emails to potential customers is faster and comes with minimal cost as opposed to having brochures printed and distributed through sales agents.
  
  

Cost-effective

• Online promotion is cost-effective. By sending emails to customers or suggesting a product to friends on social media platforms such as Facebook or Twitter, a business may end up spending far less than it would through conventional promotional approaches such as placing an ad in a newspaper, distributing brochures or bulk mailing to target consumers. Alternatively, a business also can save money by sending bulk short message service (SMS) and multimedia messaging service (MMS) data to customers.
  
  

Target Audiences

• ICT pathways such as the Internet, SMS and MMS enable a business to reach specific consumers. For example, an email promoting a product can be sent to thousands within a target audience at once. The focus can be greater than using billboards or newspapers where an audience that isn't targeted might see the message, but ignore it. A website also enables a business to reach out to a target audience through search engines. Search engines can guide interested consumers to the website to learn about products or services offered by a business.
  
  

Extremely Interactive

• The Internet and mobile phones are highly interactive promotional tools compared to advertising done with brochures or billboards. Advertising products on a website could allow consumers to comment and offer valuable reviews of products and services. Additionally, emails, SMS and MMS allow businesses to send out custom-made multimedia messages or alerts to a target audience that can facilitate direct responses.
  
  

Anytime, Anywhere Marketing

• The portability of ICT forms such as a mobile phone or laptop allows a business to promote products or services 24 hours a day from anywhere in the world. This means goods or services can be advertised when your target audience may not have the time to go through a newspaper or a brochure. Promotional messages also can be tailored to fit their needs of customers at particular locations. For example, when it rains during a soccer match, an entrepreneur could send bulk messages to promote rain gear that is for sale within that time and particular locale.