Article Marketing Tips – How To Use Keywords Effectively For Driving Targeted Traffic
Writing articles is one of the best methods to use for driving more traffic to your website.
The three main advantages of using article marketing:
-It is cost-free
-It is easy
-It is a highly successful tool when done correctly to drive traffic to your site
Therefore, by utilizing this form of marketing gives you a strategy that is free, easy, and effectual for your online business.
But what about the disadvantages? Do you have what it takes to write?
Well, you can rest easy. All you need to know as an author is a pretty solid comprehension for spelling and grammar along with the self-discipline to put in the time for research and writing. Be sure to follow their rules.
Article marketing is not a mysterious process like many think it is, nor is it complicated. The two things that are a must is to be able to write English coherently and effectively know how to use keywords in your articles.
How important is keyword research and proper density?
An article can be very well written but lack proper keyword density and effectiveness, which is why a number of articles that are written seemingly fail to drive traffic to websites or draw attention from the search engines.
The three tips on using keywords in your articles:
-First, you will need to pick your keywords cautiously by only selecting keywords or phrases that do not have a multitude of web pages that are already competing over the same search term.
Also, you must not commit what is defined as "keyword spamming". Keyword spamming is the practice of over-using keywords in your articles believing that it will attain more attention from the search engines. This is a very common mistake in article marketing. The rule of thumb is to use less and not more keywords in your articles by only using 1 to 2% keyword density.
This means that if you write a 400 word article, you should have your keyword once in the title and once in each paragraph. About 1 time per 100 words is a good basic guideline. To use keywords more often in your articles will appear odd to your readers.
You should also consider using a second keyword term and keep them to 1 to 2%. Also, you want to try to write naturally using informative material. When readers recognize that you are simply throwing out vague terms with multiple keywords, they lose interest and will probably not click on your link to find out more on your landing page.
By using the correct keyword research and density in your articles as well as learning how to write naturally in your own voice are two vitally important methods that are an absolute must when using article marketing as a tool to drive traffic to your website.
The three main advantages of using article marketing:
-It is cost-free
-It is easy
-It is a highly successful tool when done correctly to drive traffic to your site
Therefore, by utilizing this form of marketing gives you a strategy that is free, easy, and effectual for your online business.
But what about the disadvantages? Do you have what it takes to write?
Well, you can rest easy. All you need to know as an author is a pretty solid comprehension for spelling and grammar along with the self-discipline to put in the time for research and writing. Be sure to follow their rules.
Article marketing is not a mysterious process like many think it is, nor is it complicated. The two things that are a must is to be able to write English coherently and effectively know how to use keywords in your articles.
How important is keyword research and proper density?
An article can be very well written but lack proper keyword density and effectiveness, which is why a number of articles that are written seemingly fail to drive traffic to websites or draw attention from the search engines.
The three tips on using keywords in your articles:
-First, you will need to pick your keywords cautiously by only selecting keywords or phrases that do not have a multitude of web pages that are already competing over the same search term.
Secondly, you must make certain that your keywords directly relate to your landing page.
Lastly, you absolutely need to know how to use keywords in article marketing.
Also, you must not commit what is defined as "keyword spamming". Keyword spamming is the practice of over-using keywords in your articles believing that it will attain more attention from the search engines. This is a very common mistake in article marketing. The rule of thumb is to use less and not more keywords in your articles by only using 1 to 2% keyword density.
This means that if you write a 400 word article, you should have your keyword once in the title and once in each paragraph. About 1 time per 100 words is a good basic guideline. To use keywords more often in your articles will appear odd to your readers.
You should also consider using a second keyword term and keep them to 1 to 2%. Also, you want to try to write naturally using informative material. When readers recognize that you are simply throwing out vague terms with multiple keywords, they lose interest and will probably not click on your link to find out more on your landing page.
By using the correct keyword research and density in your articles as well as learning how to write naturally in your own voice are two vitally important methods that are an absolute must when using article marketing as a tool to drive traffic to your website.
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