Improving Customer Relations Through the Use of Popular Social Media Outlets Part 1
One of the most important prerequisites for the successful implementation and deployment of enterprise resource planning software solutions, is the vendor/customer relationship.
The use of popular social media outlets like Facebook, Twitter, MySpace, and YouTube in particular, is quickly gaining ground among companies and customers and exemplifies the focus on customer assistance and improving communication between the vendor and buyer, and between every participant in the ERP industry.
In order to best explain the reason why these social media sites are so important to the divulgation of ERP software solutions, and how it is that they are able to provide maximum visibility for a vendor's products more than any other community site, business or social forum, it would be helpful to provide a general outline of the vendor/customer relationship model and how it is restructured within the ERP software system industry due to the implementation of ERP software solutions.
When a company decides to adopt personally customized ERP software solutions for its business needs to optimize internal company functions and promote more successfully its external activities on the local as well as global marketplace, the structure of customer relations with the vendor is transformed completely, as a natural consequence of the use of ERP technology.
And as recounted in some of my preceding articles, many of the other elements which make up the infrastructure of a company - be it a buyer or vendor - likewise are also affected and changed as a result.
The widespread global deployment of ERP software solutions is a major factor responsible for these changes in infrastructure.
These elements which are affected are the traditional standard practices which were established as the norm at the beginning of the Industrial Revolution, and continued throughout its evolution during the eras preceding the modern advent of the Internet and information technology sectors, and before the development of online-based ERP software solutions designed for the multiple needs of single businesses or clients (and intended to boost the economic and market growth of small to medium size businesses).
All these elements are totally restructured into a new model where, in effect, the vendor's relationship with its customer's base takes on the form of a reciprocal and mutually beneficial rapport.
In this sense, this relationship is transformed into a sort of partnership, if you will, and no longer presented simply as a series of financial or business transactions where once the customer buys the product, their ties with the vendor end there.
Customers in fact become more like business clients or partners rather than simply buyers of products.
This is particularly true in the Internet and software industry in general, but especially in the enterprise resource planning system industry, since the products that are offered by an ERP software company are not simply physical commodities like a table or a chair, as in the case of a manufacturer to illustrate a general example, but are online, Internet-based software solutions to help their customer's business grow.
Much like consultants, in fact, the purpose of a vendor of ERP software solutions is to help their customer to resolve any business need or issue they may be experiencing.
The use of popular social media outlets like Facebook, Twitter, MySpace, and YouTube in particular, is quickly gaining ground among companies and customers and exemplifies the focus on customer assistance and improving communication between the vendor and buyer, and between every participant in the ERP industry.
In order to best explain the reason why these social media sites are so important to the divulgation of ERP software solutions, and how it is that they are able to provide maximum visibility for a vendor's products more than any other community site, business or social forum, it would be helpful to provide a general outline of the vendor/customer relationship model and how it is restructured within the ERP software system industry due to the implementation of ERP software solutions.
When a company decides to adopt personally customized ERP software solutions for its business needs to optimize internal company functions and promote more successfully its external activities on the local as well as global marketplace, the structure of customer relations with the vendor is transformed completely, as a natural consequence of the use of ERP technology.
And as recounted in some of my preceding articles, many of the other elements which make up the infrastructure of a company - be it a buyer or vendor - likewise are also affected and changed as a result.
The widespread global deployment of ERP software solutions is a major factor responsible for these changes in infrastructure.
These elements which are affected are the traditional standard practices which were established as the norm at the beginning of the Industrial Revolution, and continued throughout its evolution during the eras preceding the modern advent of the Internet and information technology sectors, and before the development of online-based ERP software solutions designed for the multiple needs of single businesses or clients (and intended to boost the economic and market growth of small to medium size businesses).
All these elements are totally restructured into a new model where, in effect, the vendor's relationship with its customer's base takes on the form of a reciprocal and mutually beneficial rapport.
In this sense, this relationship is transformed into a sort of partnership, if you will, and no longer presented simply as a series of financial or business transactions where once the customer buys the product, their ties with the vendor end there.
Customers in fact become more like business clients or partners rather than simply buyers of products.
This is particularly true in the Internet and software industry in general, but especially in the enterprise resource planning system industry, since the products that are offered by an ERP software company are not simply physical commodities like a table or a chair, as in the case of a manufacturer to illustrate a general example, but are online, Internet-based software solutions to help their customer's business grow.
Much like consultants, in fact, the purpose of a vendor of ERP software solutions is to help their customer to resolve any business need or issue they may be experiencing.
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