Marketing of Chocolate to Children in a Wispa
I thought that the reintroduction of Cadbury's Wispa was thoughtful and kind.
Well this is what Cadbury's wanted me to think.
I was completely sucked in.
I went into my local shop and there it was, I was taken back to my youth.
I padlocked my Puch Pursuit racing bike to the lamppost, I was listening to Brian Eno and Talking Heads on my Aiwa personal cassette player and I was an awkward teenager.
Even if my teenage years are better romanticised over the Wispa was always a firm favourite of mine.
So when Cadbury's brought it back from the dead a year or so a go and I saw it on the shelves my heart stopped as I was flooded by memories and I had to buy it and of course buy my son one too.
It was as if I had just bumped into my first girlfriend! What a great bit of marketing to make us unhealthy, manipulating us through our emotional attachments to the past.
This retro chocolate bar hasn't been brought back for altruistic reasons by Cadbury's, it has been brought back to convince adults like me to stuff myself with chocolate as I did, and could get away with as a teenager and to buy it for my son.
Now my pocket money is a little bit more than it was in the 1980's so I guess Cadbury's want me to have a big spend up.
It seems that they want me to return to the sweets of my childhood while helping introduce them to a new generation, my son.
And I gullibly obliged! What a great way to reach children, through their gullible parents and hopefully on the way they can develop some brand loyalty in my skinny little boy and get him coming back to Cadbury's products for the rest of his life.
How about Cadbury's aftershave to attract the girls, or Cadbury's cigarettes or Cadbury's cider or how about Cadbury's statins for heart disease or Cadbury's Insulin for when it all goes horribly wrong.
Cadbury's could really tie up all the loose ends if they put their mind to it! I am sure Cadbury's want my sons pocket money for the rest of his life and I am sure they will say that in moderation it is not too harmful.
Well this is what Cadbury's wanted me to think.
I was completely sucked in.
I went into my local shop and there it was, I was taken back to my youth.
I padlocked my Puch Pursuit racing bike to the lamppost, I was listening to Brian Eno and Talking Heads on my Aiwa personal cassette player and I was an awkward teenager.
Even if my teenage years are better romanticised over the Wispa was always a firm favourite of mine.
So when Cadbury's brought it back from the dead a year or so a go and I saw it on the shelves my heart stopped as I was flooded by memories and I had to buy it and of course buy my son one too.
It was as if I had just bumped into my first girlfriend! What a great bit of marketing to make us unhealthy, manipulating us through our emotional attachments to the past.
This retro chocolate bar hasn't been brought back for altruistic reasons by Cadbury's, it has been brought back to convince adults like me to stuff myself with chocolate as I did, and could get away with as a teenager and to buy it for my son.
Now my pocket money is a little bit more than it was in the 1980's so I guess Cadbury's want me to have a big spend up.
It seems that they want me to return to the sweets of my childhood while helping introduce them to a new generation, my son.
And I gullibly obliged! What a great way to reach children, through their gullible parents and hopefully on the way they can develop some brand loyalty in my skinny little boy and get him coming back to Cadbury's products for the rest of his life.
How about Cadbury's aftershave to attract the girls, or Cadbury's cigarettes or Cadbury's cider or how about Cadbury's statins for heart disease or Cadbury's Insulin for when it all goes horribly wrong.
Cadbury's could really tie up all the loose ends if they put their mind to it! I am sure Cadbury's want my sons pocket money for the rest of his life and I am sure they will say that in moderation it is not too harmful.
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