Operating a successful spa can be difficult to achieve.
In addition to marketing, hiring the right therapists, setting up the right menu of services and other requirements, you also need to manage your business effectively for growth and profitability.
This can be difficult for anyone, much less someone actively engaged in the day-to-day activities of operating their business.
However, the right spa software suite can actually help you accomplish all that you need to, and ensure that your business operates smoothly.
What features should you look for in this type of suite? First, you need to ensure that any suite you consider offers you a customer management solution.
This feature should be above and beyond the appointment book feature, as well.
When it comes to customer management, your spa software suite should give you the ability to create custom fields to match your service menu, and it should also allow you to track and search for client information.
This is a significant benefit for returning customers, and ensures that all customers are "never forgotten.
" Another important aspect of a good suite is a solid business management feature.
This lets you get down and dirty with the nuts and bolts of your operation.
Spa software should give you the ability to monitor the key elements that lead to growth in your business, to track productivity and customer retention, and should also offer a range of charts, graphs and other reporting tools to make this information more easily digestible at a glance.
In addition, you should ensure that your software offers real-time alerts, and allows you to set your own custom alerts, as well.
An automatic backup feature of your data each day is also a very good inclusion in this type of suite.
Finally, you need to make sure that your spa software also offers marketing tools to help you make the most impact in the shortest amount of time.
Examples of these tools include direct email and direct mail marketing using your customers' existing information in the system, both of which can be very effective.
You should also make certain that the suite you purchase is capable of creating a loyalty/rewards program for your customers to reward them for choosing to do business with you.
This can help set your operation apart from others, and can make a significant difference in your company's profitability and growth over time.