Google Will Not Be Tricked!
Search engine optimization (SEO) is a computer science.
It is based on the computer science employed by Google to create an algorithm that establishes more than two hundred, ever changing technical criteria governing whether websites show up in searches.
There is a shadowy side of SEO that is less science and more dark arts.
Some practitioners try to "trick" Google into ranking websites higher on the list of search results.
The ultimate result is that the sites are dropped temporarily or outright banned.
A business person seeking to mine the internet for new customers will want to avoid Google tricks and choose proper, professional search engine optimization.
A professionally optimized website, and a legitimate SEO service, is in it for the long haul.
The company offering the service will have a structure set up for continuous adjustments to a website, so that it not only ranks well at the start but remains at or near the top of search results.
This is necessary because Google routinely alters its algorithm, and the code and technical structure of a sight must be kept current in order to continue ranking well.
How can a business person interviewing SEO consultants and services determine if they will get on-going optimization? Ask how the technical adjustments will be handled.
If the answer is vague, you have an indication that you are talking to short-timers rather than long-term SEO service providers.
Google will ignore websites once the trickery has become apparent - and it invariably does.
An example would be what is called "keyword cramming".
Someone convinces a website owner to load up the site with a bunch of words people search in order to find a product or service.
The Google computer "bots" are programmed to spot cramming.
Key words cannot simply be listed over and over again.
They must be a natural part of the information and theme of an optimized site.
If not, cramming could get your website tossed out of the Google index of sites, and you could drop to the end of the results list.
The temptation of a quick "hit" of top Google ranking can be a siren call.
The reason to avoid Google tricks is that your ranking will fall like a rock once the Google computers discover the illegal ploy.
Search engines are stepping up their monitoring and punishment, because of complaints that their results are being diluted by spam and sites that are simply crammed with keywords, and do not provide information that is relevant to a search.
It is based on the computer science employed by Google to create an algorithm that establishes more than two hundred, ever changing technical criteria governing whether websites show up in searches.
There is a shadowy side of SEO that is less science and more dark arts.
Some practitioners try to "trick" Google into ranking websites higher on the list of search results.
The ultimate result is that the sites are dropped temporarily or outright banned.
A business person seeking to mine the internet for new customers will want to avoid Google tricks and choose proper, professional search engine optimization.
A professionally optimized website, and a legitimate SEO service, is in it for the long haul.
The company offering the service will have a structure set up for continuous adjustments to a website, so that it not only ranks well at the start but remains at or near the top of search results.
This is necessary because Google routinely alters its algorithm, and the code and technical structure of a sight must be kept current in order to continue ranking well.
How can a business person interviewing SEO consultants and services determine if they will get on-going optimization? Ask how the technical adjustments will be handled.
If the answer is vague, you have an indication that you are talking to short-timers rather than long-term SEO service providers.
Google will ignore websites once the trickery has become apparent - and it invariably does.
An example would be what is called "keyword cramming".
Someone convinces a website owner to load up the site with a bunch of words people search in order to find a product or service.
The Google computer "bots" are programmed to spot cramming.
Key words cannot simply be listed over and over again.
They must be a natural part of the information and theme of an optimized site.
If not, cramming could get your website tossed out of the Google index of sites, and you could drop to the end of the results list.
The temptation of a quick "hit" of top Google ranking can be a siren call.
The reason to avoid Google tricks is that your ranking will fall like a rock once the Google computers discover the illegal ploy.
Search engines are stepping up their monitoring and punishment, because of complaints that their results are being diluted by spam and sites that are simply crammed with keywords, and do not provide information that is relevant to a search.
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