More than a few years ago, there was a Beatles' song that talked about a "Revolution.
" It has taken the printing world a long time to catch up but, it has, thanks to the invention of a new file format - the Portable Document Format (PDF).
At meetings, in memos and emails, the phrase "I'll PDF you!" is quite common.
- for the revolution to catch up, but it has.
The truth of it is that the PDF is just a flat file structure that can be translated into:

• Online graphics
• Online printing
• 3D files
• Android files

PDFs also make interoperability real as files created for:

• Macs
• PCs
• tablets
• smartphones

And can be used with a bit of tweaking or changed with more tweaking.
Systemic Problem Given the needs of the sites such as Amazon or eBay, it's not hard to see that most of the top end programmers will either end up working for one of them or will, when they see the money they can make contracting, will likely remain highly priced, hired guns.
It is a systemic problem in that there just are not that many great programmers or graphics graduates every year.
It is a problem that likely won't go away any time soon.
It also has consequences.
For example,

• Major sites have their pick of the crop
• Topnotch programmers, when they realize the value of their work, may strike out on their own, at vastly inflated rates
• Mid-level and small sites are therefore left with the pick of what is left, often pretty good, but not "great"
• Once the pretty good people are gone, sites are left with those who were toward the bottom of a class and who can be an expensive drain on the company.
  If they were hired they would need hand-holding, encouragement and a level of supervision that is difficult for a small firm to find.
  This all translates into extra cash needed.
  

A potential solution is identifying a staffer who is artistically inclined and giving them enough training so they can create graphics files that could be used with a template creator.
Such a template creator usually has more than enough power to handle all your needs, while also letting you tweak your files to give you exactly what you need.
Or, if it is not exactly what you need, it's close enough.
Three-step method Of interest to programmers is the way this type of program works.
The key for most sites is the number of templates available.
Indeed, some of the templates might be tweakable, while others are set.
Once you have generated the code you need, the next step is running it through the template generator.
It is usually done in three steps:

1. You generate the listing that is to be run through the software
2. You generate the test text or page changes and insert them
3. You insert the changes

That is all there is to making the changes you need and with it the changes to your site or your catalogue.