Communication

• Your business plan can serve as a communication tool as you try to get your business off the ground. A well-crafted business plan that defines your company's goals can attract business partners and help to secure investment capital. The business plan can also start conversations with local businesses and citizens to work with your business.
  
  

Planning

• Your business plan guides your planning. If you write a business plan with well-set goals, you know what to work toward. You can measure your progress in meeting those objectives and ensure that you've completed the legwork you need to in order to get your business started.
  
  

Market Analysis

• An integral part of your business plan is a thorough analysis of your market. This analysis allows you to gauge the need for your business in your area. You can identify areas of high competition and sectors in which there are gaps in services. A market analysis allows you to focus on a target market to ensure that your product or service will be well received by the community.